Head of Growth & Marketing (part-time)

Integrative Health Courses; A distancia; MXN 600,000 - 800,000; A tiempo parcial

Descripción de la vacante

A health and wellness company is seeking a Head of Growth & Marketing to lead strategic direction and performance outcomes for their marketing ecosystem. This part-time contractor role is responsible for developing a unified marketing strategy across their coaching and eCommerce arms. Ideal candidates will have over 5 years of marketing leadership experience and a proven track record in scaling health-related brands. Offering an hourly rate of $100–$125 with growth potential.

Formación

• 5+ years of marketing leadership or strategic growth experience.
• Proven track record in scaling eCommerce and high-ticket programs.
• Passion for health and wellness is preferred.

Responsabilidades

• Develop and own a unified marketing strategy across both business arms.
• Design and optimize customer journeys to improve acquisition and retention.
• Collaborate with the creative team to align campaigns with goals.
• Audit existing funnels and identify quick wins.
• Set marketing KPIs and report on performance.

Conocimientos

Funnel optimization

Strategic marketing leadership

Data-driven decision making

Collaboration and communication

Descripción del empleo

Overview

We are a mission-driven health and wellness company led by Dr. Ana-Maria Temple and Dr. John Temple, combining a high-ticket online coaching program with a science-backed supplement and skincare line. Our goal is to help families, especially parents of children with eczema, heal from within using holistic, functional medicine approaches.

Our flagship program, the Eczema Transformation Program, empowers families to reduce or eliminate the need for medications through education, root-cause healing, and expert support. Complementing the program is Serawise, our growing eCommerce brand offering targeted supplements and skincare products designed to address inflammation, gut health, immune balance, and eczema relief.

Together, our coaching and product ecosystem supports a transformative journey from education to action to lifelong wellness. We\u2019re scaling fast across digital platforms and looking for a strategic marketing leader to unify our efforts and drive performance.

Role Overview

We are hiring a Head of Growth & Marketing to own the strategic direction, cross-channel planning, and performance outcomes for our marketing ecosystem. You will not be in the weeds executing tasks, but instead architecting our marketing roadmap, aligning the team around priorities, optimizing funnels, and driving measurable growth across both our high-ticket coaching program and eCommerce supplement line.

This is a part-time, strategic contractor role to start (10-20 hours/week), with the potential to grow into a full-time leadership position based on performance and business growth.

This role is ideal for a senior-level strategist who thrives in early-stage, fast-moving environments and has proven experience scaling health and wellness brands.

What Excellence Looks Like

• You see funnels as living systems and constantly look for optimization levers.
• You drive clarity, not complexity - helping the team align behind clear marketing priorities.
• You operate with ownership and urgency, treating the funnel and growth strategy like your own P&L.
• You test strategically, prioritize what matters, and make decisions based on data, not instinct.
• You simplify the path to customer acquisition and deliver tangible growth outcomes.

Key Responsibilities

• Develop and own a unified marketing strategy across both business arms
• Design and optimize customer journeys, funnels, and conversion paths to improve acquisition and retention
• Collaborate with the project managers and creative team to ensure campaigns align with brand strategy and performance goals
• Audit existing funnels, assets, and performance data to identify quick wins and long-term improvements
• Guide segmentation and positioning strategy for supplements vs. high-ticket program
• Provide strategic direction for paid media, organic, and content efforts (execution handled by existing team/contractors)
• Set marketing KPIs and report on performance regularly to the leadership team
• Bring a test-and-optimize mindset to campaigns, landing pages, and funnels

KPIs & Success Metrics

You will be accountable for the following outcomes:

• Strategic clarity and execution alignment across the marketing team
• Funnel performance visibility (dashboards or reporting that helps the team make smarter decisions)
• Funnel conversion rate optimization
• Customer acquisition growth across both brands
• CAC (customer acquisition cost) improvements

Ideal Candidate Profile

• 5+ years of marketing leadership or strategic growth experience
• Proven track record scaling both eCommerce and high-ticket digital/online programs
• Background in or passion for the health and wellness space
• Excellent understanding of funnel strategy, digital customer journeys, and performance marketing
• Confident working across multiple platforms and brand voices
• Strong communicator and systems thinker who thrives in a collaborative team environment
• Remote-first, available for part-time contractor work with growth potential
• Comfortable in a contractor-based, entrepreneurial environment with a strong sense of ownership

Compensation

This is a part-time contractor role starting at 10–20 hours per week, with an hourly rate of $100–$125 depending on experience and fit. We\u2019re looking for someone who can deliver strategic impact and grow with the role over time.