Marketing Data Operations Analyst - REMOTE

Jobgether; Estados Unidos; Híbrido; MXN 1,322,000 - 3,206,000; Jornada completa

Descripción de la vacante

A technology company is seeking a Marketing Data Operations Analyst to manage the integrity of the marketing database and enhance campaign performance. The successful candidate will collaborate with marketing teams to ensure data-driven strategies while complying with privacy regulations. This role requires over 5 years of experience with large-scale databases and a strong analytical mindset. Competitive salary ranging from $76,800 to $186,200, flexible work schedule, and opportunities for professional growth are offered.

Servicios

Competitive salary

Flexible work schedule

Professional growth opportunities

Access to wellness perks

Formación

• 5+ years of experience working with large-scale databases focusing on B2C/B2B data.
• Expertise in data analysis, reporting, and proficiency in SQL or equivalent.
• Detail-oriented with a strong analytical mindset to convert data into actionable insights.

Responsabilidades

• Apply best practices to uphold high standards of data quality.
• Lead continuous efforts to improve data quality within the database.
• Create and develop segmentation models for enhanced audience targeting.

Conocimientos

Data analysis

SQL

CRM systems

Marketing data technologies

Problem-solving

Communication

Descripción del empleo

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Data Operations Analyst. This role is pivotal in managing the integrity and efficacy of the marketing database to drive impactful marketing campaigns. The Analyst will collaborate closely with regional marketing teams to align data strategies with marketing objectives. By leveraging data for audience segmentation and campaign management, they will enhance database performance and ensure compliance with privacy regulations. This position plays a critical role in ensuring that the marketing operations are data-driven and aligned with market demands.

Accountabilities

• Apply best practices to uphold high standards of data quality, ensuring precise audience and segmentation reporting.
• Lead continuous efforts to improve data quality within the database for optimal audience targeting.
• Create and develop segmentation models for enhanced audience targeting.
• Gather marketing requirements to build effective audience lists for campaigns.
• Facilitate communication with the marketing team to define audience criteria and ensure alignment with regional priorities.
• Collaborate with marketers to create and test new audience segments, enhancing database engagement.
• Conduct ongoing training sessions with the marketing team on effective utilization of the marketing database.
• Ensure compliance with privacy laws and internal opt-in requirements for all data.
• Work with cross-functional teams to keep the marketing database updated and relevant.
• Support the management of incoming lead data for accurate classification.

Requirements

• 5+ years of experience working with large-scale databases focusing on B2C/B2B data.
• Strong knowledge of marketing data sources and technologies including CRM systems marketing platforms.
• Expertise in data analysis, reporting, and proficiency in SQL or equivalent.
• Detail-oriented with a strong analytical mindset to convert data into actionable insights.
• Excellent communication skills to engage with cross-functional teams and stakeholders.
• Problem-solving mindset with the ability to work independently and proactively.

Benefits

• Competitive salary with a range from $76,800.00 to $186,200.00 based on experience.
• Total Direct Compensation philosophy inclusive of base salary, bonuses, and equity value.
• Flexible work schedule harmonized with US, Canadian & LATAM markets.
• Access to a variety of perks promoting physical, mental, and financial well-being.
• Opportunities for professional growth within a collaborative, supportive environment.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.