Manager, Mexico Marketing

Roku; Ciudad de México; Híbrido; MXN 1,547,000 - 2,064,000; Jornada completa

Descripción de la vacante

A prominent streaming service provider in Mexico is seeking a Marketing Manager to lead marketing strategies and execution across the customer journey. The ideal candidate will possess deep knowledge of the Mexican market, 10+ years of experience in marketing, and proven team management skills. Responsibilities include overseeing marketing campaigns, driving customer engagement, and collaborating with cross-functional teams. This role also requires proficiency in both English and Spanish, as well as strong analytical and creative skills.

Formación

• 10+ years of marketing experience and people management experience.
• Proficiency in English and Spanish at an advanced level.
• Experience in trade marketing in the Mexican consumer electronics landscape.

Responsabilidades

• Lead a country-focused marketing team managing planning and campaign execution.
• Oversee new device and OS product launches.
• Develop and implement marketing campaigns across multiple channels.

Conocimientos

Team management

Project management

Marketing campaign execution

Communication skills

Problem-solving skills

Creative thinking

Data analysis

Educación

Bachelor's degree from a 4-year University or College

Descripción del empleo

Teamwork makes the stream work.Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

We are looking for a talented Marketing Manager in Mexico with deep customer and Mexican market knowledge to optimize marketing strategies and execution across the entire customer journey, from new customer acquisition to engagement to brand affinity. This role will work across several business units, including Devices (Roku Players and Roku TV) and Platform (Content and Viewer Product). In this role, you will report to the Director of International Consumer Marketing, based in the United States.

This opportunity requires experience in team management, project management, and marketing campaign execution, as well as strong communication skills and detail-oriented, creative problem-solving.

This people manager will thrive and succeed in a fast-paced, technical environment within a complex and highly competitive industry. The ideal candidate has exemplary communication skills and will build knowledge and relationships within the organization, including the corporate headquarters based in the United States. The candidate should be comfortable in managing a team with a focus on developing programs and campaigns for both consumers and Roku users. This role also requires a creative, data-driven, motivated, agile candidate with strong time management, project management, and problem-solving skills.

What you'll be doing

• Lead a country-focused marketing team managing planning and campaign execution across the entire customer journey, from customer acquisition to engagement
• Develop an understanding of the drivers of local purchase behavior (acquisition), customer activation (engagement), and habitual usage (retention)
• Oversee new device and OS product launches and manage the cross-functional implementation
• Develop and implement campaigns and promotions, including Own and Operated channels, ATL, BTL, and digital
• Manage Lifecycle Marketing programs and automations
• Manage all Channel Marketing activities; collaborate with Distributors/Retail/E-tail customers as well as with the global retail and ecommerce marketing team to create in-store materials (shippers, videos, demos) and online presence that supports a cohesive brand/product message
• Monitor customer touchpoints to ensure marketing and promotional messages are consistent (brand logos, product imagery, claims, and messaging)
• Liaise with cross-functional teams, including legal, creative, media, analytics, consumer insights, product, public relations, partner marketing, and sales teams

We’re excited if you have

• Bachelor's degree from a 4-year University or College
• 10+ years of marketing experience as well as people management experience
• Proficiency in English and Spanish at an advanced level
• Strong strategic and executional marketing campaign experience (branding, growth/acquisition, and engagement/lifecycle marketing), including planning, asset creation, media buying, measurement and reporting
• Experience in trade marketing in the Mexican consumer electronics retailer/e-tailer landscape
• Able to travel within Mexico and occasionally travel to international destinations (US/Latam)
• Ability to manage and mentor a high-performance team
• Proven planning, prioritization, and organizational skills in a fast-paced environment
• Experienced in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings
• Ability to speak, write, and present to internal and external stakeholders, as well as the ability to influence others
• Ability to maintain a curious, creative mindset and be knowledgeable about visual design
• AI understanding and adoption

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.