Senior Growth Marketing Analyst

Cash App; A distancia; MXN 1,537,000 - 2,304,000; Jornada completa

Descripción de la vacante

A leading financial services platform is seeking a Growth Marketing Analyst. You will own growth marketing analytics for Afterpay, identify performance trends, and collaborate with Data Science to evaluate marketing effectiveness. The ideal candidate has 2+ years of experience in growth marketing, excels at data analysis, and is proficient in SQL and visualization tools. Join us in redefining money management for millions globally.

Formación

• Minimum of 2 years of related experience required.
• Strong understanding of growth levers for consumer products.
• Experience with measuring app/web marketing performance.

Responsabilidades

• Own growth marketing analytics for Afterpay.
• Identify performance trends by analyzing data.
• Partner with Data Science to evaluate marketing investments.

Conocimientos

Growth marketing analytics

Data analysis

SQL proficiency

Data visualization tools (e.g. Tableau)

Herramientas

Snowflake

Tableau

ChatGPT

Descripción del empleo

Overview

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines, shaping the strategy behind how marketing drives customer growth. We partner closely across Product, Data Science, and Customer Insights (Research) to define and measure success, identify growth opportunities, and influence where the business invests next.

You Will

• Own growth marketing analytics for Afterpay across paid, referral (“invite a friend”), and co-marketing channels.
• Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data.
• Leverage audience, behavioral, and product usage data to inform Afterpay’s forward-looking growth strategy and marketing roadmap in collaboration with our channel managers.
• Partner closely with Data Science to evaluate the effectiveness and ROI of marketing investments using measurement approaches such as Media Mix Modeling.
• Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility.
• Synthesize complex analyses into clear, compelling insights that you present to stakeholders across the Marketing organization.

You Have

• Typically requires a minimum of 2 years of related experience
• A strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value.
• Experience measuring app and/or web marketing performance, with fluency in core growth metrics such as CAC, LTV, conversion, and retention.
• The ability to tell a clear story with data by connecting insights to concrete actions and recommendations.
• An ownership mindset: you surface opportunities, define a path forward, and see initiatives through.
• Comfort working cross-functionally with partners across a wide range of backgrounds.
• Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker.
• Excitement to learn!

Technologies We Use and Teach

• Snowflake
• Data visualization (e.g. Tableau, Mode, Looker)
• MMPs (e.g. Appsflyer)
• AI and automation tools (e.g. ChatGPT, Goose)

Equal Opportunity and Benefits

We\'re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we\'re doing to build a workplace that is fair and square? Check out our I+D page.

Pay and Hiring Process

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A: $111,700 USD - $167,500 USD

Zone B: $103,800 USD - $155,800 USD

Zone C: $98,200 USD - $147,400 USD

Zone D: $89,400 USD - $134,000 USD

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Privacy and Additional Information

Privacy Policy

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.