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Remote Senior Marketing Data Analyst: PLG & Funnel Insights
Job summary
A leading tech company is seeking a Senior Marketing Analyst to play a central role in building Product Led Growth analytics. You'll work with tools like Snowflake, Tableau, and Google Analytics to analyze data and create dashboards that drive marketing strategy. The position emphasizes strong analytical skills, the ability to frame ambiguous business questions, and effective communication with stakeholders. This role is fully remote and aligns with our values of collaboration and innovation.
Qualifications
- Strong analytical skills to frame business questions and translate findings.
- Proficiency in SQL, Tableau, and Snowflake for reporting.
- Experience with Product Led Growth metrics in B2B or B2C.
- Deep understanding of web analytics data utilizing Google Analytics.
- Ability to communicate complex analyses clearly for various audiences.
- Comfortable in a remote, asynchronous work environment.
Responsibilities
- Build end-to-end funnel analysis linking website visits to CRM data.
- Analyze data sets within Snowflake and provide marketing insights.
- Develop Tableau dashboards for consistent marketing metrics.
- Collaborate on ad-hoc analyses with Marketing leadership.
- Ensure data quality and visibility across the marketing funnel.
- Present findings to marketing stakeholders and executive leadership.
Skills
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.