Lead Digital Media Buyer - Remote, Latin America

Bluelight; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading software consultancy is seeking a Lead Digital Media Buyer to drive data-driven media buying strategies remotely. The ideal candidate will have over 4 years of experience in media buying, especially within B2B services. Responsibilities include executing media strategies, managing campaigns across platforms such as Google Ads and LinkedIn, and optimizing performance metrics. Competitive salary, performance bonuses, and generous paid time off are among the benefits offered, making this an exciting opportunity for growth in a dynamic environment.

Servicios

Competitive salary

Bonuses based on performance

Generous paid-time-off policy

Flexible working hours

Company-sponsored training and certifications

Formación

• 4+ years of experience in media buying, preferably in an agency setting.
• Strong experience in paid media platforms.
• Proven track record of managing performance marketing campaigns.

Responsabilidades

• Execute data-driven media buying strategies.
• Launch, manage, and optimize paid media campaigns.
• Monitor real-time campaign performance.

Conocimientos

Media buying expertise

Google Ads proficiency

Problem-solving skills

Analytical abilities

Communication skills

Herramientas

Google Analytics

Meta Ads Manager

Third-party trackers

Descripción del empleo

Lead Digital Media Buyer – Remote, Latin America

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.

With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.

Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.

With a presence across the United States and Central / South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

Media Buying & Strategy

Execute data‑driven media buying strategies that align with client goals and target audiences.

• Conduct market research to identify the most effective media channels.
• Analyze historical campaign data to inform media mix and performance projections.
• Recommend channel‑specific budgets and optimize spend based on performance metrics.
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.

Campaign Execution & Management

• Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
• Monitor real‑time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
• Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
• Manage and allocate media budgets effectively across channels to maximize campaign performance.
• Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
• Identify opportunities for cost‑saving without compromising campaign effectiveness.

Skills & Qualifications

• 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services / recruiting to software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a focus on results.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc).
• Exceptional analytical, problem‑solving, and communication skills.
• Self‑motivated, detail‑oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Company Benefits

• Competitive salary and bonuses, including performance‑based salary increases.
• Generous paid‑time‑off policy.
• Flexible working hours.
• Work remotely.
• Continuing education, training, conferences.
• Company‑sponsored coursework, exams, and certifications.

Additional Information

Being a consultant in our team is a fun, challenging, and rewarding career choice.

Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business. You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth.

You'll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Software Development