Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum 5–7 years of marketing experience, with at least 2 years in a managerial role.
Experience in FMCG, food & beverage, or consumer goods industry preferred.
Demonstrated success in developing and executing multi-channel marketing campaigns.
Deep understanding of market research, digital marketing trends, and consumer behaviour.
Strong project management skills with ability to manage budgets, timelines, and cross-functional teams.
Proven ability to develop and implement integrated marketing strategies across online and ofline channels.
Strategic thinker with a data-driven approach to problem-solving.
Advanced proficiency in Nielsen Retail Audit and Consumer Panel data interpretation of Market Share analysis, Numeric & Weighted Distribution, Share of Wallet & Share of Shelf/Space.
Skilled in turning data into strategic actions and measurable results.
Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, CRM, BI dashboards, Mentionlytics).
Excellent communication and presentation skills (both verbal and written) and proficiency in English; Korean language skills are a plus.
Proven ability to develop and implement cohesive online and ofline marketing strategies tailored to the Indonesian market.
Strong experience in building and managing brand equity, ensuring consistency across all touchpoints.
Understanding of retail dynamics and shopper behaviour in both modern and traditional trade channels.
Solid understanding of social media, influencer marketing, paid digital ads (Google, Meta, TikTok), and e-commerce platforms in Indonesia (Tokopedia, Shopee, Lazada, etc.).
Experience in planning and executing on-ground activations, in-store promotions, and ATL campaigns.
Ability to formulate and execute comprehensive marketing strategies aligned with business objectives.
Hands-on experience with SEO/SEM, social media marketing, influencer marketing, and performance metrics.
Strong understanding of brand positioning, identity, and consistency across all channels.
Skilled in conducting and interpreting market research and consumer behaviour data.
Strong organizational skills to manage multiple campaigns, deadlines, and cross-functional teams simultaneously.
Proficiency in using tools such as Google Analytics, Excel, Power BI, or Tableau for campaign performance tracking and ROI analysis.
Ability to contribute creative ideas and work with design and content teams to bring concepts to life.
Experience managing marketing budgets and resource allocation efficiently.
Ability to interpret and utilize Nielsen Retail Audit and Consumer Panel data for Market Share tracking, Numeric & Weighted Distribution, Share of Wallet & Share of Space Analysis.
Skilled in leveraging quantitative and qualitative research to inform marketing decisions.
Comfortable with KPI setting, marketing dashboards, and ROI tracking.
Ability to lead, mentor, and motivate team members and external partners.
Strong leadership to coordinate across sales, supply chain, digital, and agency partners.
Able to work effectively with regional and Headquarter stakeholders while adapting strategies locally.
Fluent in English both oral and written with strong presentation skills.
Deep understanding of Indonesian consumer behaviour, cultural nuances, and local trends.
Adaptability and understanding of local and global market dynamics, especially in multi-national settings.
Driven to achieve KPIs, revenue targets, and brand growth milestones.
Develop and execute integrated marketing strategies to strengthen the Samyang brand and drive product sales.
Lead the planning and execution of product launches, promotions, and campaigns across traditional and digital platforms.
Collaborate with sales, and headquarter marketing teams to align brand and product strategy.
Analyse market trends and consumer insights to identify opportunities and risks.
Manage marketing budgets, ROI analysis, and performance reporting.
Supervise and mentor marketing team members and external agencies.
Annual and quarterly marketing plans specific to Indonesia, covering all Samyang product lines (instant noodles, snacks, sauces, etc.).
Balanced focus on brand building and sales-driving initiatives.
Monitor and report brand health metrics, market share performance, and consumer perception using Nielsen and internal sales data.
Identify growth opportunities and threats in the Indonesian market.
Lead 360° marketing campaigns, from concept to execution, across digital platforms, retail stores, and ofline activations.
Collaborate with local influencers and content creators for authentic engagement.
Align with trade marketing and sales teams to develop in-store promotions and visibility strategies.
Monitor share of shelf and POSM effectiveness in key accounts.
Deliver actionable insights on competitors, category trends, and shopper behavior based on data analysis and field research.
Manage creative, media, and research agency relationships for maximum impact and cost-efficiency.
Track budget utilization and marketing ROI.
Retail & Consumer Products 11-50 employees
Samyang Food is an international South Korean food manufacturer and the first instant ramen company in South Korea.
Making a remarkable history in the domestic food industry with passion and a belief in ramen
Samyang Foods Co., Ltd, established in 1961, has been walking a single path, pursuing honesty and trust for over 50 years. Its pioneering entrepreneurial spirit, with the aim of bringing an era where the average life expectancy becomes 100 years through food, has been the foundation for Samyang Foods to become a trustworthy company to customers.
Samyang Food is an international South Korean food manufacturer and the first instant ramen company in South Korea.
Making a remarkable history in the domestic food industry with passion and a belief in ramen
Samyang Foods Co., Ltd, established in 1961, has been walking a single path, pursuing honesty and trust for over 50 years. Its pioneering entrepreneurial spirit, with the aim of bringing an era where the average life expectancy becomes 100 years through food, has been the foundation for Samyang Foods to become a trustworthy company to customers.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.