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A leading events company in Greater London is looking for a Head of Marketing to develop and implement a comprehensive marketing strategy for their events portfolio. The successful candidate will manage a team of two Marketing Managers and will be responsible for performance marketing, CRM strategies, and audience insights to drive revenue growth. This hybrid role offers a competitive salary and the opportunity to thrive in a dynamic and founder-led environment.
Our clients are leading UK & European events company specialising in large-scale music and destination experiences. From sell-out club nights to multi-day festivals in iconic overseas locations.
Independent, founder-led, and currently generating £3.5–4m in revenue, they’re entering a major scale‑up phase with bold plans for the next few years.
They’re now looking for a Head of Marketing to build the strategic and operational engine that takes them to the next level.
This is a defining leadership role where you’ll own the marketing strategy for the full events portfolio - particularly the 12‑month campaigns for high‑ticket destination experiences.
You’ll bring structure, clarity and senior direction to a committed marketing function and directly manage two Marketing Managers (one creative/content‑focused, one generalist). Your job is to elevate their work, sharpen processes, and create a unified, data‑led approach that drives consistent, high‑value ticket sales.
It’s a hybrid role: part strategic leader, part hands‑on operator. One day you’ll be setting direction with the senior team; the next you’ll be improving a CRM journey, reviewing paid creative, or troubleshooting a conversion drop‑off.
Your mission: turn huge audience passion into predictable, scalable revenue.
Full marketing strategy & planning across all events, with the support and input of the marketing team.
12‑month campaign leadership for the flagship destination shows.
Performance marketing & paid media, working with external ads partner.
CRM & lifecycle strategy, including segmentation, journeys, rebooking and loyalty.
Audience insights, positioning & messaging across multiple markets.
Website performance & conversion, with tech partners.
Clear data, reporting & forecasting for the senior team.
Brand, storytelling & content direction across all channels.
Team leadership: line‑managing and developing two Marketing Managers.
Senior marketer, ideally with experience in live events, festivals, music, travel, hospitality, entertainment or a high‑growth B2C brand.
Proven track record owning revenue/lead targets and helping scale a business from ~£4–5m towards £10m+
Deep knowledge of paid digital, CRM/lifecycle marketing and funnel optimisation.
Comfortable running long, multi‑phase campaigns (6–12 months).
Highly data‑literate and commercially sharp.
Strong project manager with exceptional attention to detail.
Hands‑on and adaptable; thrives in founder‑led environments where you help build structure as you go.
A natural people leader: supportive, clear, organised and energising.
💸 Salary: £60,000 - £70,000 DOE
🏡 Logistics: Shoreditch office (2 days a week WFH)
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.