Lifecycle Marketing Manager: Engagement & Retention (SaaS)

RELX INC; Greater London; On-site; GBP 63,000 - 123,000; Full time

Job summary

A leading global analytics firm is seeking a Customer Lifecycle & Retention Marketing Manager to drive engagement with their D2R products. The role requires creativity, data proficiency, and experience in customer lifecycle marketing. Responsibilities include developing automated messaging flows and optimizing user engagement strategies. Ideal candidates should have experience with SaaS products and strong analytical skills. The firm offers a competitive salary and numerous benefits including generous holidays and wellbeing initiatives.

Benefits

Generous holiday allowance

Health screening

Wellbeing programs

Life assurance

Competitive contributory pension scheme

Employee Assistance Programme

Qualifications

• Experience in customer lifecycle, retention, or CRM marketing, especially with SaaS or subscription products.
• Proficient with Braze or similar marketing automation platforms.
• Strong written communication skills, able to make complex information clear and engaging.

Responsibilities

• Develop and manage lifecycle marketing programs that support subscribers from onboarding to renewal.
• Collaborate with acquisition teams on campaigns to re‑engage inactive users.
• Use data and analytics to monitor performance and identify opportunities for improvement.

Skills

Customer lifecycle marketing

Data analysis

Marketing automation

Creative campaign design

Collaboration

Tools

Braze

Adobe Analytics

Tableau

Pendo

Job description

A leading global analytics firm is seeking a Customer Lifecycle & Retention Marketing Manager to drive engagement with their D2R products. The role requires creativity, data proficiency, and experience in customer lifecycle marketing. Responsibilities include developing automated messaging flows and optimizing user engagement strategies. Ideal candidates should have experience with SaaS products and strong analytical skills. The firm offers a competitive salary and numerous benefits including generous holidays and wellbeing initiatives.