Marketing Manager

Viber; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A global tech brand in the United Kingdom is seeking a Marketing Manager to own CRM and lifecycle campaigns. This role involves collaborating with cross-functional teams such as Product and Analytics, and requires 3+ years of experience in digital marketing. The ideal candidate has strong data-driven skills and hands-on experience with marketing automation tools like Braze. This position provides a unique opportunity to influence user growth in a dynamic environment.

Qualifications

• 3+ years’ experience in CRM or digital marketing.
• Experience delivering multi-channel campaigns.
• Fluent English; knowledge of CEE languages is a plus.

Responsibilities

• Own CRM and lifecycle marketing campaigns end-to-end.
• Collaborate closely with Product and Analytics teams.
• Run performance reviews and share actionable insights.

Skills

CRM and digital marketing

Data-driven decision making

Project management

Communication skills

Hands-on experience with Braze

Tools

Braze

Job description

Description

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

Ready to make your mark at a global tech brand with a startup mindset?

At Rakuten Viber, we connect people around the world - and with Viber Pay, we're going even further. Our in‑app payment feature lets users send and receive money instantly, with zero fees. It's growing fast, and we're looking for a well‑rounded Marketing Manager to join our team and help us scale user growth and engagement.

The foundation of this role is CRM - planning and delivering campaigns that drive impact across the user lifecycle - but there's plenty of scope to own other projects and initiatives across the marketing mix.

You'll thrive here if you're a proactive generalist with a hands‑on approach, strong attention to detail, and a passion for testing and optimization. You'll work closely with the Marketing Lead, Marketing Specialist and cross‑functional teams to bring ideas to life and keep projects moving.

Responsibilities

• Own CRM and lifecycle marketing campaigns end‑to‑end using Braze – from planning and building to testing and reporting
• Take full ownership of projects – whether that’s launching new journeys, improving onboarding, or exploring new growth opportunities
• Bring a test‑and‑learn mindset to everything you do, using data to experiment and improve performance
• Collaborate closely with Product, Analytics and other teams to align marketing activity with business goals
• Run performance reviews and share actionable insights with the wider team
• Support wider marketing initiatives across SEO, paid media, and content as needed – this is a great role for someone who enjoys variety and wants to grow their skill set

Requirements

• 3+ years’ experience in CRM, growth or digital marketing (agency or in‑house)
• A strong foundation in CRM and lifecycle marketing, with experience delivering multi‑channel campaigns
• Confident using data to guide decisions and measure performance
• Hands‑on experience with Braze or similar marketing automation tools
• A generalist mindset with an interest (or experience) in other areas like performance marketing, SEO, or content
• Excellent communication and project management skills – you’re organized, clear, and good at getting things done
• Fluent English is essential. Greek or another CEE language is a strong advantage.
• You enjoy working at pace and are comfortable juggling multiple projects in a startup‑style environment
• Experience with or a genuine interest in fintech, payments or mobile apps is a bonus