Lifecycle & Retention Marketing Manager, SaaS

RELX; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global leader in information and analytics is seeking a Customer Lifecycle & Retention Marketing Manager. This role involves developing lifecycle marketing programs, optimizing user engagement strategies, and collaborating across various teams to drive retention for subscription products. The ideal candidate will have extensive experience in CRM marketing, a solid understanding of customer segmentation, and strong analytical skills. Join us to support academic researchers worldwide and enhance their experience with innovative products.

Benefits

Generous holiday allowance

Health screening and private medical benefits

Wellbeing programs

Life assurance

Access to a competitive contributory pension scheme

Employee discounts scheme

Study assistance

Remote work flexibility

Qualifications

• Experience with SaaS or subscription products.
• Ability to turn content into researcher-centric marketing.
• Familiarity with implementing customer engagement strategies.

Responsibilities

• Develop and manage lifecycle marketing programs.
• Create and optimize automated messaging flows.
• Collaborate with acquisition teams on re-engagement campaigns.

Skills

Experience in customer lifecycle, retention, or CRM marketing

Proficient with Braze or similar marketing automation platforms

Ability to design, execute, and measure campaigns

Strong written communication skills

Understanding of customer segmentation

Comfortable using analytics tools like Adobe Analytics

Tools

Braze

Pendo

Adobe Analytics

Tableau

Job description

A global leader in information and analytics is seeking a Customer Lifecycle & Retention Marketing Manager. This role involves developing lifecycle marketing programs, optimizing user engagement strategies, and collaborating across various teams to drive retention for subscription products. The ideal candidate will have extensive experience in CRM marketing, a solid understanding of customer segmentation, and strong analytical skills. Join us to support academic researchers worldwide and enhance their experience with innovative products.