Innovation Marketing Manager

PepsiCo; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global beverage company is seeking a strategic marketer to oversee the product strategy for its appliances portfolio. The role involves driving innovation and collaborating with various teams to deliver exceptional products. The ideal candidate should have over 7 years of marketing experience in FMCG, possess a consumer-centric mindset, and excellent communication skills. This is a dynamic opportunity offering flexible working conditions within a culturally diverse environment.

Benefits

Flexible working conditions

Travel opportunities

Collaborative and diverse work environment

Qualifications

• 7+ years of marketing experience in product & innovation, especially in FMCG or Appliances.
• Experience in energy drinks or functional hydration is a plus.
• Willingness to travel and work flexibly in a remote team.

Responsibilities

• Develop and execute the product strategy for the appliances category.
• Lead consumer and market research to identify trends and opportunities.
• Define product requirements and prioritize features based on impact.

Skills

Consumer-centric mindset

Strategic acumen

Excellent communication skills

Collaboration in diverse teams

Education

Master degree in marketing or Business Administration

Job description

Overview (English)

As a key member of the Global Appliances Category Team, you will own the end-to-end lifecycle of a strategic range within our appliance portfolio. You’ll drive product strategy, define roadmaps, and collaborate cross-functionally to deliver exceptional products that meet customer needs and exceed market expectations. This role is designed for a strategic marketer who wants to shape the future growth of the category, translating insights into disruptive, consumer-led innovation pipeline. Are you ready to make the world Drink Better?

This role requires strong collaboration across global and local teams, working with R&D, Markets, Commercialization, Insights, Design, Supply Chain, and PepsiCo brand teams.

Responsibilities (English)

• Develop and execute the product strategy for the appliances category across multiple markets
• Lead consumer and market research to identify trends, pain points, and opportunities
• Define product requirements and prioritize features based on impact and feasibilityCollaborate with R&D, design, supply chain, and marketing teams to bring products to market
• Monitor product performance and iterate based on customer feedback and data
• Own pricing, positioning, and go-to-market strategies for new launches

Qualifications (English)

• Master degree in marketing, Business Administration or related field.
• >7 years marketing experience in product & innovation — ideally in FMCG or Appliances. Experience in energy drinks or functional hydration is a plus.
• Consumer-centric mindset, with a deep passion to understand consumer behavior
• Strong strategic acumen with a bias for action and experimentation turning insights into winning ideas.
• A team player who loves to work in a fast-paced culturally diverse, collaborative matrix organization
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization
• Passion for sustainability, wellness, and consumer-led disruption.
• Happy to travel / work flexibly in a remote team set-up