Head of Marketing - Music & Events

Up World; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading events company in Greater London is looking for a Head of Marketing to develop and implement a comprehensive marketing strategy for their events portfolio. The successful candidate will manage a team of two Marketing Managers and will be responsible for performance marketing, CRM strategies, and audience insights to drive revenue growth. This hybrid role offers a competitive salary and the opportunity to thrive in a dynamic and founder-led environment.

Qualifications

• Senior marketer with experience in live events, festivals, or high-growth B2C brands.
• Proven track record in scaling businesses from ~£4–5m towards £10m+.
• Comfortable running long campaigns (6–12 months).

Responsibilities

• Own the full marketing strategy and planning across all events.
• Lead 12-month campaigns for flagship destination shows.
• Manage performance marketing and paid media efforts.

Skills

Experience in live events

Proven revenue/lead target ownership

Knowledge of paid digital marketing

CRM/lifecycle marketing

Strong project management

Data literacy

Job description

Our clients are leading UK & European events company specialising in large-scale music and destination experiences. From sell-out club nights to multi-day festivals in iconic overseas locations.

Independent, founder-led, and currently generating £3.5–4m in revenue, they’re entering a major scale‑up phase with bold plans for the next few years.

They’re now looking for a Head of Marketing to build the strategic and operational engine that takes them to the next level.

The Role

This is a defining leadership role where you’ll own the marketing strategy for the full events portfolio - particularly the 12‑month campaigns for high‑ticket destination experiences.

You’ll bring structure, clarity and senior direction to a committed marketing function and directly manage two Marketing Managers (one creative/content‑focused, one generalist). Your job is to elevate their work, sharpen processes, and create a unified, data‑led approach that drives consistent, high‑value ticket sales.

It’s a hybrid role: part strategic leader, part hands‑on operator. One day you’ll be setting direction with the senior team; the next you’ll be improving a CRM journey, reviewing paid creative, or troubleshooting a conversion drop‑off.

Your mission: turn huge audience passion into predictable, scalable revenue.

What you’ll own:

• Full marketing strategy & planning across all events, with the support and input of the marketing team.

• 12‑month campaign leadership for the flagship destination shows.

• Performance marketing & paid media, working with external ads partner.

• CRM & lifecycle strategy, including segmentation, journeys, rebooking and loyalty.

• Audience insights, positioning & messaging across multiple markets.

• Website performance & conversion, with tech partners.

• Clear data, reporting & forecasting for the senior team.

• Brand, storytelling & content direction across all channels.

• Team leadership: line‑managing and developing two Marketing Managers.

Who you are:

• Senior marketer, ideally with experience in live events, festivals, music, travel, hospitality, entertainment or a high‑growth B2C brand.

• Proven track record owning revenue/lead targets and helping scale a business from ~£4–5m towards £10m+

• Deep knowledge of paid digital, CRM/lifecycle marketing and funnel optimisation.

• Comfortable running long, multi‑phase campaigns (6–12 months).

• Highly data‑literate and commercially sharp.

• Strong project manager with exceptional attention to detail.

• Hands‑on and adaptable; thrives in founder‑led environments where you help build structure as you go.

• A natural people leader: supportive, clear, organised and energising.

💸 Salary: £60,000 - £70,000 DOE
🏡 Logistics: Shoreditch office (2 days a week WFH)