UK Head of Marketing — EV Brand Growth & Partnerships

BYD EUROPE; Uxbridge; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading automotive firm is seeking a Head of Marketing for the DENZA Brand to drive brand awareness and sales growth in the UK. This pivotal role demands over 8 years of experience in automotive marketing and a strong capability in developing innovative campaigns. The successful candidate will oversee strategic planning, budget management, and PR collaborations, ensuring brand visibility and compliance with marketing direction. Join a dynamic team focused on forging a zero-emission future.

Qualifications

• Minimum 8 years of experience in automotive or EV sector marketing.
• Proven track record in marketing strategy and budget management.
• Expertise in integrated marketing campaigns focusing on digital and experiential.

Responsibilities

• Develop and execute regional marketing strategies aligned with business objectives.
• Collaborate with European PR for execution of marketing activities.
• Maintain relationships with press, media, and agencies to enhance brand visibility.
• Supervise Dealer Marketing Plans and provide marketing support.
• Conduct in-depth market research and competitor analysis.
• Manage the marketing budget and optimize ROI.
• Act as the brand ambassador within the industry.
• Ensure compliance with marketing materials and dealer websites.

Skills

Strategic planning

Digital marketing

Project management

Market research

Budget management

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree (preferred)

Job description

A leading automotive firm is seeking a Head of Marketing for the DENZA Brand to drive brand awareness and sales growth in the UK. This pivotal role demands over 8 years of experience in automotive marketing and a strong capability in developing innovative campaigns. The successful candidate will oversee strategic planning, budget management, and PR collaborations, ensuring brand visibility and compliance with marketing direction. Join a dynamic team focused on forging a zero-emission future.