UK Head of Marketing - Denza Brand

BYD EUROPE; Uxbridge; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading automotive firm is seeking a Head of Marketing for the DENZA Brand to drive brand awareness and sales growth in the UK. This pivotal role demands over 8 years of experience in automotive marketing and a strong capability in developing innovative campaigns. The successful candidate will oversee strategic planning, budget management, and PR collaborations, ensuring brand visibility and compliance with marketing direction. Join a dynamic team focused on forging a zero-emission future.

Qualifications

• Minimum 8 years of experience in automotive or EV sector marketing.
• Proven track record in marketing strategy and budget management.
• Expertise in integrated marketing campaigns focusing on digital and experiential.

Responsibilities

• Develop and execute regional marketing strategies aligned with business objectives.
• Collaborate with European PR for execution of marketing activities.
• Maintain relationships with press, media, and agencies to enhance brand visibility.
• Supervise Dealer Marketing Plans and provide marketing support.
• Conduct in-depth market research and competitor analysis.
• Manage the marketing budget and optimize ROI.
• Act as the brand ambassador within the industry.
• Ensure compliance with marketing materials and dealer websites.

Skills

Strategic planning

Digital marketing

Project management

Market research

Budget management

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree (preferred)

Job description

Main location: Uxbridge – London

About the role

As Head of Marketing for DENZA Brand, you will play a pivotal role in establishing and scaling our brand presence in the UK market. This strategic position requires exceptional marketing leadership to drive brand awareness, market penetration, and sales growth through innovative campaigns and strategic partnerships. You will work closely with European and global teams to ensure consistent brand messaging while developing localized marketing initiatives.

Key Responsibilities

• Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
• Brand Promotion and Awareness: Collaboratively work with the European PR and Event team, for all marketing activities execution in the region such as National Events, advertising, and digital campaigns to enhance brand awareness and influence.
• Public Relations: Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
• Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
• Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct event analysis to understand effectiveness of action and feed this information into the marketing plan process.
• Budget Management: Take responsibility for steering the marketing budget, ensure the rational use of the marketing funds and optimize the ROI.
• Brand Ambassador: Be the brand Ambassador of the region within industry and key media.
• Localisation and Compliance Management: Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
• Additional Responsibilities: Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.

Ideal Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred)
• Minimum 8 years experience in automotive or EV sector marketing
• Proven track record in strategic planning and execution, budget management and ROI optimization
• Expertise in integrated marketing campaigns, with a focus on digital and experiential platforms
• Strong analytical and project management skills
• Excellent communication and presentation skills
• Willingness to travel domestically and internationally.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team 🌏