Growth Marketing Manager

Valsoft Corporation; United Kingdom; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading global software group is seeking a hands-on Growth Marketing Manager to drive customer acquisition across aviation software businesses. This mid-senior role involves leading outbound strategies, managing multi-channel campaigns, and collaborating closely with teams. Ideal candidates will have over 5 years of B2B SaaS marketing experience and a strong analytical mindset. Join a dynamic team offering growth opportunities while working remotely within the UK.

Benefits

Opportunities for career growth

Collaborative and innovative culture

Exposure to modern marketing technologies

Qualifications

• 5+ years of experience in B2B SaaS demand generation, growth, or performance marketing.
• Proven track record managing multi-channel campaigns focused on pipeline generation.
• Strong understanding of ABM, inbound/outbound marketing, and funnel optimization.

Responsibilities

• Lead outbound acquisition strategy to generate qualified pipeline.
• Manage and optimize paid campaigns for reach and conversion.
• Develop and execute Account-Based Marketing (ABM) programs.

Skills

B2B SaaS demand generation

Multi-channel campaign management

ABM

SEO/AIO strategy

CRM systems

Data interpretation

Excellent communication

Tools

Marketing automation platforms

AI tools

Job description

DESCRIPTION:

Commsoft is seeking a hands‑on Growth Marketing Manager to drive new customer acquisition and lead generation across three aviation software businesses.

ABOUT TAG SOFTWARE GROUP:

TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission‑critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don’t buy to sell. Our focus is on long‑term partnerships that protect your legacy, employees, and customers.

Our in‑house team delivers an efficient, transparent, and seller‑friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value‑creation resources, and the extended ecosystem of our sister companies, including proprietary in‑house technology such as ValPay and Sadie AI helping your business reach the next level.

INVESTMENT APPROACH:

Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well‑being over short‑term goals.

CULTURE:

TAG Software Group is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first‑day‑on‑the‑job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble, and Stay Hungry.

POSITION DESCRIPTION:

We are seeking a hands‑on Growth Marketing Manager to drive new customer acquisition and lead generation across three aviation software businesses. You will play a central role in scaling marketing performance through paid campaigns, SEO/AIO, ABM, and website optimization.

This is a mid‑senior individual contributor role suited to someone who thrives in a data‑driven environment, executes effectively across multiple channels, and wants to make a visible impact within a high‑growth aviation technology portfolio.

KEY RESPONSIBILITIES:

• Lead outbound acquisition strategy to generate qualified pipeline across all brands.
• Manage and optimize paid campaigns (e.g., LinkedIn Ads, search, display) for reach and conversion.
• Develop and execute Account‑Based Marketing (ABM) programs targeting enterprise accounts.
• Oversee SEO/AIO strategy and website optimization to increase traffic and conversions.
• Design and test landing pages, offers, and nurture flows.
• Partner with Product Marketing to ensure consistent and aligned messaging across campaigns.
• Build reporting frameworks to measure ROI, lead quality, and overall performance.
• Collaborate closely with Sales to ensure seamless lead handoff and pipeline visibility.
• 5+ years of experience in B2B SaaS demand generation, growth, or performance marketing.
• Proven track record managing multi‑channel campaigns focused on pipeline generation.
• Strong understanding of ABM, inbound/outbound marketing, and funnel optimization.
• Hands‑on experience with CRM systems, AI tools, and marketing automation platforms.
• Analytical mindset with strong skills in data interpretation and performance optimization.
• Familiarity with the aviation industry or other regulated sectors is preferred.
• Excellent written and verbal communication skills with experience working cross‑functionally in a remote team.

ADDITIONAL or PREFERRED QUALIFICATIONS:

• Familiarity with the aviation industry or other regulated sectors.
• Join a global aviation software group with a collaborative and innovative culture.
• Work fully remotely within the UK with a supportive international team.
• Opportunities for career growth in a fast‑scaling environment.
• Exposure to modern marketing technologies and high‑impact projects.

Ready to join a collaborative and innovative team where you can make an immediate impact?