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A health charity in Central London is seeking a permanent Social Media Manager to lead social-first campaigns aimed at UK and international audiences. You will be responsible for creating and managing multimedia content across platforms such as Instagram and TikTok. The ideal candidate should have experience in community engagement and analytics, ensuring the charity's digital presence thrives. This role includes a salary of £40,000 - £45,000 and offers hybrid work options along with various employee benefits.
Work for a Health Charity as a permanent Social Media Manager. Hybrid - Central London - £40,000 - £45,000 + benefits - Permanent. The Social Media Manager is a pivotal role within the Department of Communications & Engagement, responsible for shaping and amplifying the charity's digital presence.
At the heart of the role is the leadership and delivery of social‑first campaigns targeting both UK and international audiences. The Social Media Manager will develop, manage, and execute campaigns that raise brand awareness and support the charity's mission. This involves chairing meetings, providing regular updates to internal teams and external stakeholders, and ensuring effective collaboration across the charity. The postholder will be responsible for content creation, stakeholder sign‑off, and timely delivery, as well as contributing to campaigns led by colleagues.
A significant aspect of the role is the creation and publication of multimedia content across platforms like Instagram, LinkedIn, and TikTok. The postholder will use in‑house video and smartphone equipment, editing apps, and design tools such as Canva to produce engaging social video content. The use of AI tools to streamline content creation, including idea generation and script development, is also encouraged.
Building and nurturing the charity's social communities will be an essential component of the post‑holder's duties. They will actively engage with followers, respond to comments and messages, and foster relationships with potential volunteers. Identifying and collaborating with creators and micro‑influencers is key to expanding the supporter base and promoting accurate, empowering content.
The Social Media Manager will track performance metrics, produce monthly reports, and analyse content effectiveness to inform strategy. This data‑driven approach ensures continuous improvement and alignment with organisational objectives.
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.