Marketing Production Associate

University of Sheffield; City of Westminster; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading educational institution in the UK is seeking a Mandarin Speaking Marketing and Communications Officer to enhance engagement with Chinese audiences. The role involves developing social media strategies for platforms like Weibo and WeChat, creating compelling content, and managing digital communications to support student recruitment. Candidates should possess fluency in Mandarin, experience in social media marketing, and a strong understanding of Chinese cultural trends. Flexible working opportunities and a wide range of benefits are offered.

Benefits

Flexible working opportunities

Generous pension scheme

Wide range of discounts

Recognition Awards

Commitment to personal development

Qualifications

• Experience in creating and editing engaging content tailored for Chinese social media.
• Strong understanding of online consumer behavior in the Chinese market.
• Proven skills in planning and managing social media campaigns.

Responsibilities

• Manage content and campaigns for key Chinese channels like Weibo and WeChat.
• Create engaging content specifically for Chinese audiences.
• Monitor and analyze performance of Chinese social media activities.

Skills

Content creation

Social media strategy

Fluency in Mandarin

Understanding of Chinese culture

Copywriting

Job description

We are seeking to appoint a dedicated, hardworking, and proactive marketing professional to support international marketing and communications for our Mandarin Speaking audiences. The Mandarin Speaking Marketing and Communications Officer will be responsible for developing, implementing, and managing our social media strategy and digital communications specifically for the Chinese market. The primary goal is to increase brand awareness, drive engagement, and support student recruitment by creating engaging content across key Chinese social platforms and in direct digital communications. This role requires fluency in both written and spoken Mandarin and a deep understanding of the Chinese digital landscape. You'll be comfortable working with minimal supervision and will establish a network of contacts across the University, as well as externally. Reporting to the Head of International Marketing and Communications, you'll be part of a small, collaborative team within a welcoming and engaged department. The role will involve close working relations with other teams within Marketing, Admissions, Recruitment and Communications and with other professional services departments such as Campaigns and Alumni Relations and Global Engagement. We strive to embed innovation and creativity in all of our work and are passionate about the work we do.

Main Duties And Responsibilities

• Plan, deliver, and manage content and campaigns for key Chinese channels, including Weibo and WeChat, managing the relationship and day-to-day operations with a third-party social media agency.
• Create high-quality, original, and engaging content (text, images, short-form video, graphics, articles) specifically for Chinese platforms.
• Provide specialist advice to colleagues to inform brand reputation content and activities to target Chinese audiences.
• Develop and manage the overall CRM email communications strategy for Mandarin speaking prospective students, writing/editing/proofreading targeted email copy that encourages audiences to move through the student recruitment funnel.
• Manage student ambassadors to create regular social media content.
• Ensure all content is accurate, reflects local traditions and culture, and adheres to University brand guidelines.
• Develop strong working relationships across the University to source compelling stories and ensure timely, relevant communications.
• Undertake regular social listening, responding to comments, messages, and inquiries in a timely and culturally appropriate manner.
• Monitor, analyse, and report on the performance of Chinese social media activities and digital engagements, embedding learnings into future activities.
• Stay up-to-date with the latest developments, features, and policy changes across the Chinese digital and social media landscape.
• Support live-streaming events, online Q&A, or other interactive digital activities as needed.
• Native or professional-level fluency in Mandarin Chinese (written and verbal) is essential.

Essential Application / Interview

• Strong understanding of Chinese culture, market trends, and online consumer behavior (e.g. popular topics, taboos)
• Proven skills in creating and editing engaging content tailored for social media, including strong copywriting and storytelling abilities
• Experience in working in a student marketing and/or communications role

Desirable Application / Interview

• Experience of commissioning content (e.g. photography, videos etc) to support recruitment/sales activities
• Experience of working in higher education and an understanding of student recruitment trends and marketing.

Benefits

• Flexible working opportunities, including hybrid working for some roles.
• Generous pension scheme.
• A wide range of discounts and rewards on shopping, eating out and travel.
• A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women's and Parent's networks).
• Recognition Awards to reward staff who go above and beyond in their role.
• A commitment to your development access to learning and mentoring schemes; integrated with our Professional Services Shared Skills Framework.
• A range of generous family‑friendly policies, including paid time off for parenting and caring emergencies, support for those going through menopause, paid time off and support for fertility treatment, and more.

The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world‑class university. We offer a fantastic range of benefits, including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more.