Social Media Manager

Morgan Law; Greater London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A health charity in Central London is seeking a permanent Social Media Manager to lead social-first campaigns aimed at UK and international audiences. You will be responsible for creating and managing multimedia content across platforms such as Instagram and TikTok. The ideal candidate should have experience in community engagement and analytics, ensuring the charity's digital presence thrives. This role includes a salary of £40,000 - £45,000 and offers hybrid work options along with various employee benefits.

Benefits

Training and development

Employee assistance programme

Dog friendly office

Flexi-time scheme

Private healthcare

Pension plan: 5%

Qualifications

• Experience in leading social media campaigns for diverse audiences.
• Strong skills in content creation and community management.
• Ability to track and analyze social media performance metrics.

Responsibilities

• Lead and deliver social-first campaigns targeted at UK and international audiences.
• Create and publish multimedia content for various social media platforms.
• Engage with followers and build the charity's social community.
• Analyze social media performance and produce monthly reports.

Skills

Social media strategy

Content creation

Campaign management

Community engagement

Analytics

Tools

Canva

Video editing apps

Social listening tools

Job description

Work for a Health Charity as a permanent Social Media Manager. Hybrid - Central London - £40,000 - £45,000 + benefits - Permanent. The Social Media Manager is a pivotal role within the Department of Communications & Engagement, responsible for shaping and amplifying the charity's digital presence.

At the heart of the role is the leadership and delivery of social‑first campaigns targeting both UK and international audiences. The Social Media Manager will develop, manage, and execute campaigns that raise brand awareness and support the charity's mission. This involves chairing meetings, providing regular updates to internal teams and external stakeholders, and ensuring effective collaboration across the charity. The postholder will be responsible for content creation, stakeholder sign‑off, and timely delivery, as well as contributing to campaigns led by colleagues.

A significant aspect of the role is the creation and publication of multimedia content across platforms like Instagram, LinkedIn, and TikTok. The postholder will use in‑house video and smartphone equipment, editing apps, and design tools such as Canva to produce engaging social video content. The use of AI tools to streamline content creation, including idea generation and script development, is also encouraged.

Building and nurturing the charity's social communities will be an essential component of the post‑holder's duties. They will actively engage with followers, respond to comments and messages, and foster relationships with potential volunteers. Identifying and collaborating with creators and micro‑influencers is key to expanding the supporter base and promoting accurate, empowering content.

The Social Media Manager will track performance metrics, produce monthly reports, and analyse content effectiveness to inform strategy. This data‑driven approach ensures continuous improvement and alignment with organisational objectives.

Responsibilities

• Campaign management and strategy development: Lead, develop, and deliver social‑first campaigns for UK and international audiences, collaborating across the charity and ensuring effective project management and stakeholder engagement.
• Social media video production: Create, film, edit, and publish multimedia content for social channels using in‑house equipment, editing apps, Canva, and AI tools to enhance content creation.
• Community management and social listening: Build and engage social communities, respond to followers, identify influencers, and use social listening tools to monitor and contribute to relevant conversations.
• Analytics: Track and analyse social media performance metrics, produce monthly reports, and use insights to refine and improve social media strategies.
• Administration: Produce content for e‑newsletters, support team administration, and assist the Head of Digital and Director of Communications & Engagement with departmental tasks.

Benefits

• Salary: £40,000 - £45,000 + benefits
• Hybrid: 2 days per week currently (Tuesday and Wednesday or Thursday).
• 5 days week – 37.5 hours.
• Training and development + Employee assistance programme.
• Vaccination programme.
• Dog friendly office.
• Flexi‑time scheme.
• Season ticket loan + Cycle to work scheme.
• Pension plan: 5%.
• Private healthcare and dental.
• Christmas & summer parties, dog friendly office, training and development opportunities