Marketing Manager

Command Recruitment; City Of London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A premium entertainment venue is seeking a Marketing Manager to lead their digital marketing strategy and enhance brand visibility. This hands-on role involves planning and executing campaigns, managing outsourced creative teams, and shaping community engagement. Candidates should have 2-4 years of marketing experience in hospitality or nightlife, with a strong grasp of social media dynamics. The position offers a competitive salary of £35,000-£40,000, performance bonuses, and opportunities for growth within an expanding brand.

Benefits

Performance-based bonuses

Free meal and drink during shifts

Staff discounts and team perks

Growth opportunities in an expanding brand

Qualifications

• 2-4 years' experience in marketing, ideally in hospitality or entertainment.
• Proven track record in managing digital marketing campaigns.
• Strong understanding of social media trends and short-form video content.

Responsibilities

• Lead digital marketing strategy to drive brand growth and visibility.
• Plan and execute marketing campaigns to increase bookings.
• Coordinate outsourced teams for consistent brand delivery.

Skills

Digital marketing strategies

Social media management

Campaign optimisation

Analytical skills

Team coordination

Content creation

Job description

Marketing Manager

Salary: 35,000- 40,000 per year + performance bonuses

Contract: Full‑time

Work Pattern: On‑site / Hybrid (occasional evenings required)

Company Overview

A premium entertainment and nightlife venue in Central London, combining immersive gaming experiences, cinema‑style entertainment, cocktails, food, and a high‑energy social atmosphere. The venue hosts weekly themed events, tournaments, private bookings, and curated experiential nights.

The business is focused on building a standout destination brand — one that blends entertainment, community, and nightlife to deliver a consistently memorable guest experience.

Role Purpose

The Marketing Manager will lead the digital marketing strategy, brand growth, and online visibility of the business. This is a hands‑on, strategic role responsible for planning and executing campaigns, driving bookings and footfall, and maintaining a strong, trend‑driven brand presence.

The role includes direct coordination of outsourced creative and marketing teams, ensuring consistent delivery across social media, paid advertising, and digital channels.

Key Responsibilities

1. Digital Strategy & Campaign Management

• Plan and deliver weekly and monthly digital marketing campaigns
• Manage paid advertising across Meta, TikTok, and Google platforms
• Analyse performance data and optimise campaigns for reach, conversions, and footfall
• Develop promotional strategies for events, themed nights, tournaments, and private bookings
• Maintain and manage the overall marketing calendar

2. Social Media Management

• Oversee social media platforms including Instagram and TikTok
• Coordinate with social media managers, videographers, and designers to produce high‑quality content
• Review and approve content plans, captions, and posting schedules
• Monitor trends and adapt content direction to maintain relevance
• Track engagement, growth, and content performance metrics

3. Outsourced Team Coordination

• Act as the primary point of contact for external designers, editors, and social media specialists
• Provide clear briefs, timelines, and performance expectations
• Review and approve visuals, videos, and branded assets
• Ensure deadlines are met and output aligns with brand standards
• Evaluate team performance and recommend improvements

4. Community & Online Presence

• Build excitement and anticipation around events and experiences
• Oversee online communication and response guidelines
• Monitor guest feedback across reviews and social platforms
• Strengthen brand loyalty and community engagement through consistent messaging
• Support event‑related promotions in collaboration with internal teams

5. Brand Development & Growth

• Develop and evolve the brand voice, tone, and long‑term identity
• Manage influencer marketing and micro‑creator collaborations
• Contribute ideas for viral campaigns and innovative digital experiences
• Ensure brand consistency across all digital and customer touchpoints

Requirements

• 2-4 years' experience in marketing, ideally within hospitality, nightlife, entertainment, or F&B
• Proven experience managing digital marketing campaigns and paid media
• Strong understanding of short‑form video content and social media trends
• Experience briefing and managing creative or outsourced teams
• Fluency in English; additional language skills beneficial for international team coordination
• Solid understanding of analytics, performance metrics, and optimisation
• Experience working with agencies, freelancers, or external partners
• Organised, strategic, and comfortable working independently
• Willingness to work occasional evenings for major campaigns or events

Compensation & Benefits

• Base salary: 35,000- 40,000 per year
• Performance‑based bonuses, including:
  • Viral campaign bonus
  • Event promotion performance bonus
  • Social growth bonus
• Free meal and drink during shifts
• Staff discounts and team perks
• Opportunity to grow with an expanding entertainment brand