Online Marketing Manager jobs in United Kingdom

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Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG’s Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high-impact, cross-functional ABM programs for our most strategic accounts.

Reporting to the Senior Manager of Account & Commercial Marketing, this role will partner closely with account teams, practice area marketers, regional marketing, and cross-functional digital experts to bring personalized, insight-driven campaigns to life. You’ll operate across all stages of the buyer journey—using creativity, data, and technology to engage decision-makers, accelerate pipeline, and drive measurable impact.

Help Shape and Scale the ABM Function: At BCG, this involves identifying the right accounts and embedding ABM as a strategic growth lever across the organization.

• Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Promote ABM adoption internally—acting as a trusted partner to the Senior Manager and a subject matter expert to internal stakeholders.
• Facilitate account strategy sessions with account teams, helping translate insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives and translate into compelling slides for senior leadership.
• Proactively manage program risks and evolving scope—adapting quickly with a solution-oriented mindset.
• Lead Campaign Development and Execution: This includes end-to-end campaign planning, creative development, and execution that is tailored to client contexts and decision-maker needs.
• Manage the onboarding process for new accounts: data validation, goal-setting, campaign strategy, and launch.
• Ideate and implement standout ABM campaigns that resonate with C-level decision-makers and drive tangible business outcomes.
• Serve as a quality gatekeeper—ensuring campaign assets are compelling, brand-aligned, and conversion-optimized.

Own Measurement and Impact: We focus on turning marketing data into actionable insights that empower account teams in their commercial efforts and demonstrate our program’s impact.

• Define and track success metrics across the ABM funnel: engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to build out the client intelligence arm of ABM—translating marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.

BCG leverages a robust MarTech stack to power our ABM efforts. This role ensures we’re using our tools to their fullest potential and creating scalable systems for long-term success.

• Lead the ABM tech stack across platforms including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau.
• Document scalable processes and best practices to streamline execution and knowledge-sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization.

You have the aptitude and skills to help drive and scale ABM at BCG in a way that is aligned with BCG’s business goals and unique go‑to‑market approach. You thrive by collaborating with teams across the organization, working in a lean and agile way to implement BCG’s Account & Commercial Marketing vision and strategy. You are a …

• Strategic thinker with strong problem-solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high-level strategy and in-the-weeds execution.
• Proactive self-starter who thrives in fast-moving, matrixed environments.

• Bachelor’s degree — degree in marketing or communications preferred.
• 5–7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills — able to bring clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics orientation—you don’t just report results, you shape the story they tell.
• Familiarity with ABM and MarTech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Nav, Tableau, etc.).

You will be a critical team member in BCG’s Marketing function, collaborating across global Marketing, Marketing Technology, and Practice Areas, while supporting BCG accounts and client teams. Your days will be spent working with all levels of the BCG organization, including Managing Directors and Partners (and their account teams, support staff, and assistants), Marketing Directors, and peers. You also may work some with external vendors.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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