Marketing Manager

TRP RECRUITMENT; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A creative sportswear business based in London is searching for a Marketing Manager. This role requires designing, executing, and optimising integrated marketing strategies across digital and offline channels to enhance brand awareness and support business growth. Candidates should have robust marketing experience, strong analytical skills, and proficiency in marketing automation tools. The successful candidate will own the marketing budget, manage cross-functional partnerships, and drive campaign performance against clear KPIs. The position entails a creative mindset and an ability to juggle multiple priorities.

Qualifications

• Previous experience in marketing.
• Strong analytical capability to translate data into actionable insights.
• Proficient with marketing automation/CRM tools.

Responsibilities

• Developing a marketing strategy aligned to business objectives.
• Planning and optimising multi-channel campaigns.
• Owning the marketing budget and maximising ROI.

Skills

Analytical capability

Digital marketing (SEO, PPC, paid social, email, content)

Project management

Excellent written and verbal communication

Creative mindset

Tools

HubSpot

Marketo

Salesforce

Job description

Overview

We're working with an innovative, and creative sportswear business who are seeking a Marketing Manager to design, execute and optimise integrated, data‑led marketing that builds brand awareness, fuels lead generation and supports growth targets.

Based in London, the role spans digital and offline channels, partnering closely with internal teams and external partners to deliver measurable results against clear KPIs.

Responsibilities

• Developing a comprehensive marketing strategy aligned to business objectives.
• Planning, running and optimising multi‑channel campaigns: digital (search, social, email, display, content) and offline (print, events, PR).
• Owning the marketing budget and allocating spend to maximise ROI.
• Briefing and managing creative/design output (in‑house or agency) for campaigns and collateral.
• Conducting market research, competitor analysis and customer insight to inform plans.
• Overseeing content production (blogs, whitepapers, case studies, newsletters, social).
• Tracking and reporting performance (lead volume, conversion, CAC, engagement, ROI) and iterating based on results.
• Partnering cross‑functionally with Sales, Product, Customer Success and Operations for alignment and impact.
• Managing external partners: agencies, media vendors and freelancers.
• Safeguarding consistent brand positioning and messaging across all touchpoints.
• Staying current with marketing trends, platforms, tools and best practices.

Person Specifications

• Previous experience in marketing.
• Strong analytical capability; able to translate data into actionable insight.
• Solid grasp of digital marketing (SEO, PPC, paid social, email, content).
• Excellent written, verbal and presentation skills.
• Robust project management; comfortable juggling multiple priorities and deadlines.
• Creative, solutions‑focused mindset.
• Proficient with marketing automation/CRM (e.g., HubSpot, Marketo, Salesforce).