Global ABM Marketing Manager (Remote)

Pearson; Remote; GBP 112,000 - 135,000; Full time

Job summary

A leading educational solutions company is seeking a Global Marketing Manager to enhance strategic marketing for their Growth Accounts segment. The role involves executing audience-specific programs, collaborating with sales for pipeline growth, and leveraging analytics for performance optimization. Candidates should have over 8 years of B2B marketing experience, particularly in Account-Based Marketing (ABM), along with strong project management skills. This remote position offers a competitive salary in line with market standards.

Qualifications

• 8+ years of experience in B2B or Account-Based Marketing.
• A strong track record of successful ABM campaigns.
• Strong project management and problem-solving skills.
• Analytical mindset to track ROI and optimize campaigns.

Responsibilities

• Lead strategic marketing efforts to drive pipeline growth.
• Develop audience-specific marketing strategies.
• Collaborate with sales to identify growth opportunities.
• Measure success using data-driven metrics.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Stakeholder Management

Project Management

Analytical Skills

Digital Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Demandbase

Job description

A leading educational solutions company is seeking a Global Marketing Manager to enhance strategic marketing for their Growth Accounts segment. The role involves executing audience-specific programs, collaborating with sales for pipeline growth, and leveraging analytics for performance optimization. Candidates should have over 8 years of B2B marketing experience, particularly in Account-Based Marketing (ABM), along with strong project management skills. This remote position offers a competitive salary in line with market standards.