Manager Marketing-Jobs in USA

Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

Since 1929, Decca Classics has been the home of the world’s greatest classical musicians. From legends including Luciano Pavarotti, Jessye Norman and Sir Georg Solti to today’s brightest stars like Yunchan Lim, Sheku Kanneh-Mason and Lise Davidsen, the label has always been at the forefront of artistic excellence, musical innovation and creative entrepreneurship. Classical music is as exciting as ever in 2025, and bringing the music of these artists to a global audience is all in a day’s work.

Be Operational

• Produce and product manage innovative content marketing campaigns related to your designated artists, projects and activities.
• Offer strong, cohesive briefs to creative agencies and then select the best treatment to meet the needs of the marketing campaign.
• Oversee pitching, production and delivery of all ad formats, behind the scenes, official interview and promotions ideas.
• Instigate photo sessions, select photographers, draft contract, attend photo shoots and distribute contact sheets to team for discussion and approval.
• When appropriate, co-ordinate video sessions as above also.
• Select creative / designer to build creative vision for your projects (from vinyl product to album visualisers) and obtain relevant approvals.
• Liaise regularly with artists and their management to discuss any relevant marketing issues.
• Oversee all market research activity, on- and off-line, liaising closely with the Universal Music Insight division.
• Manage the digitisation of visual marketing and advertising assets as company technology allows.
• Embrace new technologies and their benefits – commercial and creative – for the growth of the unit and the business.
• Work closely with the wider label and central and eCommerce teams at Universal UK to ensure connected and cutting-edge campaigns across the business.
• Write and publish marketing updates for the label.
• Manage relevant artist showcases and events.
• Coordinate retail-marketing strategy across specialist retail and DSPs globally with the commercial team.
• Execute production of artist in store PAs and other promotional activities involving live performances.
• Liaison with the A&R Managers and producers of domestic roster acts with regards to master delivery, mixes, samplers, label copy, music samples and technical issues relevant to the initiation and marketing of a product.
• Operate within agreed budgetary controls for initiation of records and marketing plans, operating the computerised budget control system and keeping accurate records of expenditure and planned expenditure.

Be Collaborative

• Work with the Content, Commercial and International teams to devise cohesive campaigns across all platforms.
• Work with the Head of Decca Classics and media buying agency in managing every aspect of each campaign media strategy and schedule.

Be Financial

• Have complete awareness of marketing cost-per-unit and the commercial context of any given album or project.

Necessary

• Experience of working in marketing.
• Proven experience of working with classical artists.
• Proven knowledge of trends and the wider classical industry.
• Proven capability to work autonomously, demonstrating the ability to make decisions.
• Drive and ability to push projects through to completion.
• Experience of managing budgets.
• Ability to contribute to innovative, creative and commercially successful marketing strategies.
• Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy.
• Capacity to represent the company across inter-disciplinary groups.
• Strong communication skills, written and verbal.
• Experience of working with and guiding external creative and media buying agencies.
• An interest and proven experience of digital marketing.

Desirable

• Contacts with photographers and creative agencies.
• Experience of creating and delivering digital campaigns.
• Design and photoshop skills.

• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan available
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder\'s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.