Performance Marketing Manager

The Goodwood Estate; Chichester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A prestigious leisure venue in England is looking for a Performance Marketing Manager to lead PPC campaigns and optimize media strategies. You will work collaboratively with marketing teams and have a significant impact on ROI through platforms like Google Ads and Microsoft Ads. The ideal candidate should have proven PPC experience, strong analytical skills, and a passion for marketing trends. This role offers an exciting opportunity to shape strategy while supporting dynamic campaigns across major events.

Qualifications

• Proven experience managing PPC campaigns across Google Ads and Microsoft Ads.
• Strong understanding of paid media strategy, audience targeting, and bid optimisation.
• Excellent attention to detail and ability to manage multiple priorities.

Responsibilities

• Develop and implement PPC strategies aligned with business objectives.
• Build, manage, and optimise campaigns across various platforms.
• Analyse performance and provide actionable insights through reporting.

Skills

PPC campaign management

Audience targeting

Budget management

Communication skills

Data analysis

Education

Google Ads certification

Experience with paid social advertising

Tools

Google Ads

Microsoft Ads

Google Analytics

Excel

Job description

We?re looking for a Performance Marketing Manager to lead Goodwood?s paid media activity and ensure our campaigns deliver exceptional results. Acting as the in-house expert for pay-per-click (PPC) advertising, you?ll work across all Goodwood products and events, collaborating with marketing teams to translate priorities into high-performing campaigns. This is a fantastic opportunity to shape PPC strategy, optimise campaigns, and drive measurable ROI across platforms like Google Ads and Microsoft Ads. You?ll join our dynamic Campaign Team, working closely with Data, Digital, and Marketing colleagues to deliver integrated, impactful campaigns.

Responsibilities

• Develop and implement PPC strategies aligned with business objectives.
• Build, manage, and optimise campaigns across Google Ads, Microsoft Ads, and other platforms.
• Apply advanced targeting techniques, including audience segmentation and remarketing.
• Monitor budgets, adjust bids, and maximise ROI.
• Analyse performance and provide actionable insights through regular reporting.
• Stay ahead of industry trends and platform updates.
• Collaborate with SEO, content, and creative teams for channel synergy.
• Support marketing teams with PPC best practice and training.
• Assist with campaign delivery during major Goodwood events (flexibility required during peak periods).

Qualifications

• Proven experience managing PPC campaigns across Google Ads and Microsoft Ads.
• Strong understanding of paid media strategy, audience targeting, and bid optimisation.
• Proficiency in Google Analytics and campaign reporting tools.
• Excellent attention to detail and ability to manage multiple priorities.
• Strong communication skills for stakeholder collaboration.
• Google Ads certification or equivalent.
• Experience with paid social advertising and remarketing strategies.
• Familiarity with attribution models and conversion tracking.
• Knowledge of SEO principles and how they complement PPC activity.
• Advanced Excel or data visualisation skills.

Desirable Attributes

• Positive, proactive, and adaptable with a ?can-do? attitude.
• Creative thinker with excellent communication and writing skills.
• Ability to influence and guide at various levels.
• A sense of fun and passion for what you do!