Product Marketing Manager

Epassi; Haywards Heath; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading employee benefit solutions provider is seeking a Product Marketing Manager to define and deliver clear product messaging across B2B and B2C audiences. You will drive pipeline generation and product adoption through effective content and campaigns, leading a content team and ensuring alignment with business objectives. The ideal candidate will have 3-5 years of experience in product marketing, a degree in Marketing, and solid knowledge of B2B SaaS buyer journeys.

Qualifications

• 3-5 years' experience in product marketing or B2B SaaS marketing.
• Proven experience owning or contributing to website and product pages.
• Fluent in English (written and spoken).

Responsibilities

• Define and execute product positioning, messaging and go-to-market plans.
• Lead product launches, enhancements and new offering campaigns.
• Support sales, customer success and partnerships with enablement materials.

Skills

Product marketing experience

B2B SaaS marketing

People management

Website management

Content creation

Strategic mindset

Excellent communication

Education

Degree in Marketing or related field

Tools

HubSpot

WordPress

Canva

Asana

Google Analytics

Job description

Overview

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Are you interested in joining of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of users?
If yes, join us to make an impact in a fast-paced and dynamic environment where you'll play a key role in driving financial accountability, supporting strategic decisions, and enabling sustainable growth.

Epassi's purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.
Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

Your mission

In your Product Marketing Manager role your mission is to define and deliver clear, compelling product positioning and messaging across B2B, B2C and partner audiences. You will ensure Epassi UK's products and value propositions are effectively communicated through content, campaigns and digital experiences to drive pipeline generation, product adoption and upsell growth, while maintaining consistent execution aligned with business priorities.

Your responsibilities

• Define and execute product positioning, messaging and go-to-market plans across B2B, B2C and partner audiences
• Act as the owner of Epassi UK's product messaging and value propositions
• Lead the content function, manage team members and ensure high-quality, well-prioritised output
• Own product-led web experiences, including employee- and merchant-facing product pages
• Ensure consistent content execution aligned with business and growth priorities
• Support sales, customer success and partnerships with effective enablement materials
• Partner closely with Product, Growth, Performance, Sales, CS and Partnerships teams

What you\'ll be successful in this role if you

• Deliver clear, consistent product messaging understood across Marketing, Sales, CS and Partnerships
• Equip Sales, CS and Partnership teams with the right materials to support acquisition, adoption and upsell
• Ensure B2B and B2C content supports demand generation and product adoption
• Maintain accurate, conversion-optimised product website pages
• Build and lead a content team that delivers high-quality output on time
• Successfully launch new products, features and enhancements

What you\'ll be doing (daily)

• Defining and refining value propositions for HR & Benefits professionals, employees, merchants and partners
• Translating product features into customer-centric narratives and use cases
• Managing and developing B2B and B2C content specialists
• Leading product launches, enhancements and new offering campaigns
• Partnering with Growth and Performance teams to activate product content across paid, owned and partner channels
• Supporting upsell and adoption campaigns through targeted messaging
• Owning and managing product-related website pages and content
• Creating and maintaining sales, CS and partner enablement materials
• Working cross-functionally with Product, Sales, CS, Partnerships and Growth teams

What you should bring

• 3-5 years\' experience in product marketing or B2B SaaS marketing
• A degree in Marketing or a related field
• Proven experience owning or contributing to website and product pages
• Demonstrated people management experience
• Strong understanding of B2B SaaS buyer journeys and B2C engagement
• Hands-on experience with tools such as HubSpot, WordPress, Canva, Asana and Google Analytics

Your language profile

• Fluent English (written and spoken)

Your track record

• Successfully delivered product positioning and go-to-market initiatives
• Led or contributed to product launches and adoption campaigns
• Built content that supported pipeline growth, upsell and engagement
• Managed and developed content or marketing team members

Your competency profile

• Strategic mindset combined with strong execution capability
• Excellent communication, briefing and stakeholder management skills
• High attention to detail and quality
• Organised, proactive and confident working cross-functionally in a fast-paced environment

Where you can find us

Rockwood House, Perrymount Road, Haywards Heath, West Sussex