PICO Channel & B2C Marketing Manager EMEA

ByteDance; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading technology firm in London is seeking a PICO Channel & B2C Marketing Manager to lead global retail and go-to-market strategies across EMEA. You will manage cross-functional teams and partnerships with major retailers to drive consumer engagement and product adoption. The ideal candidate has extensive experience in the European retail landscape, strong project management skills, and a proven track record in consumer marketing. This position offers a competitive salary and a dynamic work environment.

Benefits

Competitive salary

Dynamic work environment

Opportunities for growth

Qualifications

• Strong understanding of the European retail landscape and major retailers.
• Proven leadership experience managing cross-functional teams.
• Demonstrated ability to collaborate effectively in a fast-paced environment.

Responsibilities

• Lead global retail and GTM strategy execution across EMEA.
• Plan and deliver retail programs to drive onboarding of new VR users.
• Monitor campaign performance and optimize execution.

Skills

Understanding of European retail landscape

Leadership experience

Project management skills

Consumer marketing experience

Ability to translate customer insights

Job description

PICO Channel & B2C Marketing Manager – EMEA

Location:
London
Team:
Marketing & Communications
Employment Type:
Regular
Job Code:
A39189

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Responsibilities

• Lead PICO’s global retail and GTM strategy execution across major EMEA online and offline channels, ensuring integrated, high-quality activations.
• Plan and deliver retail programs—including POS materials, merchandising, in-store demos, and co-marketing—to drive onboarding, education, and conversion of new VR users.
• Collaborate closely with regional retail sales teams, channel agencies, and major retailers (e.g., MediaMarkt Saturn, Amazon, FNAC, Currys, Virgin) to maintain strong partnerships and consistent execution.
• Develop launch strategies for consumer XR products, coordinating cross-functional teams to ensure seamless, impactful introductions.
• Act as a key advocate for PICO’s hardware, software ecosystem, and value proposition internally and externally, including at trade shows and consumer events.
• Build competitive market insight into EMEA’s XR and broader consumer tech landscape, identifying product improvement opportunities and informing European consumer requirements.
• Monitor campaign performance and evolving consumer behavior, optimizing execution and evaluating strategic opportunities to enhance PICO’s position in the XR category.

Qualifications

• Strong understanding of the European retail landscape, with direct experience working with major retailers such as MediaMarkt Saturn, Amazon, Currys, Virgin, FNAC, or similar.
• Proven leadership experience managing cross-functional teams, external agencies, and retail partners.
• Demonstrated ability to collaborate effectively, show initiative, and operate independently in a fast‑paced, ambiguous environment.
• High attention to detail with the ability to manage multiple priorities and meet tight deadlines.
• Strong project management skills, with a highly organized and execution‑focused approach.
• Deep experience in consumer marketing, product marketing, and customer insights.
• Proven ability to translate customer needs and insights into clear product and business requirements.

Preferred Qualifications

• Background in marketing or launching niche consumer electronics products.
• Strong understanding of how to build demand in low‑awareness categories, activate early adopters, and scale consumer adoption.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.