Hybrid EdTech Marketing Manager – UK

IXL; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading global edtech company is seeking a Marketing Manager to develop marketing programmes for MyTutor and IXL, enhancing customer engagement and brand awareness. The role involves executing B2C and B2B strategies, collaborating with teams to optimize campaigns, and managing effective marketing communications. Ideal candidates should have 7+ years of relevant marketing experience, a BA/BS degree, and strong communication skills, with a focus on the UK educational market. The position is based in London with flexible working options.

Benefits

Flexible working options

Collaborative company culture

Commitment to diversity

Qualifications

• 7+ years of brand marketing experience, including consumer-facing brands.
• Exceptional writing skills for clear communication.
• Ability to manage complex, cross-functional projects.

Responsibilities

• Manage MyTutor's B2C marketing program including brand strategies.
• Create and execute field marketing campaigns to attract new customers.
• Collaborate across the business to devise creative strategies.

Skills

Brand marketing

Written communication

Strategic thinking

Project management

Interpersonal skills

Customer-focused

Edtech knowledge

Education

BA/BS degree

Tools

Google Workspace

Social media

Job description

A leading global edtech company is seeking a Marketing Manager to develop marketing programmes for MyTutor and IXL, enhancing customer engagement and brand awareness. The role involves executing B2C and B2B strategies, collaborating with teams to optimize campaigns, and managing effective marketing communications. Ideal candidates should have 7+ years of relevant marketing experience, a BA/BS degree, and strong communication skills, with a focus on the UK educational market. The position is based in London with flexible working options.