Global Campaign Marketing Manager

GoCardless; Leeds; Hybrid; GBP 47,000 - 59,000; Full time

Job summary

A leading payment solutions provider in the UK is seeking a Global Campaign Marketing Manager to lead international campaign development. The role requires 3-4 years of experience in campaign management within B2B contexts, ideally in FinTech or SaaS. You will oversee the delivery and optimization of global campaigns, work with diverse stakeholders, and analyze performance data. This position includes a competitive salary range and offers various employee benefits such as wellness support and equity participation.

Benefits

Medical cover

Work from anywhere (90 days per year)

Flexible hybrid working model

Equity participation

Tailored parental leave

Additional wellness and volunteer days

Qualifications

• 3-4 years of campaign management experience, preferably in B2B FinTech, payments, or SaaS.
• Experience feeding a sales-led go-to-market engine.
• Proficiency in campaign-related technologies.

Responsibilities

• Lead global campaign development across international markets.
• Manage end-to-end delivery of campaigns including brief design and performance reporting.
• Analyze campaign performance data to optimize activities.

Skills

Campaign management

Project management

Customer-centric approach

Proficiency in CRM, MAP, ABM platforms

Stakeholder management

Job description

The role

We are looking for a Global Campaign Marketing Manager to lead campaign development across international markets, specifically France, Spain, ANZ and North America. Operating within a sales-led GTM motion, you will be responsible for planning, building and optimizing global campaigns that drive reach and engagement with our target accounts, ultimately leading to the generation of new business pipeline and closed won bookings.

What excites you

• Manage the end-to-end delivery of global campaigns, from designing initial campaign briefs through to monthly performance reporting
• Act as the central point of contact between a wide-ranging set of internal stakeholders, including product marketing, design, content, regional field marketing, marketing ops, and sales.
• Brief and manage the paid media agency, overseeing channel mix planning and reviewing creative/ads to ensure performance meets targets.
• Operate within an ABM framework, targeting mid-market and enterprise accounts characterised by complex buying committees and long sales cycles.
• Partner with Marketing Ops to ensure campaigns are effectively built between CRM, MAP and ABM platform.
• Analyse campaign performance data to identify what’s working, what’s not and how activity can be optimised across creative, messaging, channels and website.
• Work closely with regional Demand Generation managers to understand local market objectives in order to design a bespoke campaign plan
• Proactively identify and execute opportunities to improve and innovate the global campaign development process.

What excites us

• You have a minimum of 3-4 years of solid campaign management experience, ideally within the B2B FinTech, payments or SaaS industries.
• You have proven experience feeding a sales-led go-to-market engine rather than self-serve
• You possess exceptional project management skills and act as a natural coordinator who can manage resources across teams while balancing competing priorities in a fast-paced environment.
• You are deeply customer-centric with the ability to tailor content for different personas within large businesses, targeting mid-market and enterprise accounts with complex buying committees.
• You are a proactive, solution-focused "go-getter" who is comfortable managing various stakeholders and pushing back respectfully when capacity is an issue.
• You are proficient in campaign related technologies such as CRM, MAP and ABM platforms. Nice to have but not mandatory: Spanish or French language skills

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (£47,200 - £59,000) of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

The Good Stuff!

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
• Hybrid Working: Our hybrid model offers flexibility, with in-office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life's great adventure.
• Time off: Annual holiday leave based on your location, supplemented by 3 volunteer days and 4 wellness days.

Life at GoCardless

We\'re an organisation defined by our values. We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it\'s essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here’s where we stand:

• 45% identify as women
• 23% identify as Black, Asian, Mixed, or Other
• 10% identify as LGBTQIA+
• 9% identify as neurodiverse
• 2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report

Sustainability at GoCardless

We’re committed to reducing our environmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition, we’re working towards a climate-positive future. Check out our sustainability action plan here.

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