Hybrid ABM Marketing Manager for B2B Growth

Only Marketing Jobs; Dorking; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading employee benefits provider is seeking a B2B Marketing Manager to develop impactful marketing plans aimed at enhancing connections with brokers and customers. This hybrid role involves leading a small team and driving data-informed marketing strategies to meet growth objectives. You will create and execute Account Based Marketing campaigns that leverage insights for measurable results. The ideal candidate possesses strong leadership skills, a data-driven mindset, and experience in targeted B2B marketing strategies. Join an inclusive workplace where your potential can thrive.

Benefits

Generous bonus

Private medical insurance

DC pension scheme

Life, medical, and income insurance

Remote GP and nutrition coaching access

27 days holiday with optional buy/sell

Salary sacrifice electric car scheme

Free shuttle bus from Dorking Train Station

Qualifications

• Strong leadership capabilities with experience in managing a team.
• Ability to utilize data analytics and insights effectively.
• Experience with Account Based Marketing strategies.
• Solid understanding of segmentation and marketing personalization.

Responsibilities

• Develop and oversee Account Based Marketing strategies.
• Utilize data analytics to optimize segmentation and impacts.
• Manage reporting and performance tracking for ABM campaigns.

Skills

People leadership

Data-driven decision-making

Account Based Marketing expertise

Segmentation understanding

Customer journey mapping

Job description

A leading employee benefits provider is seeking a B2B Marketing Manager to develop impactful marketing plans aimed at enhancing connections with brokers and customers. This hybrid role involves leading a small team and driving data-informed marketing strategies to meet growth objectives. You will create and execute Account Based Marketing campaigns that leverage insights for measurable results. The ideal candidate possesses strong leadership skills, a data-driven mindset, and experience in targeted B2B marketing strategies. Join an inclusive workplace where your potential can thrive.