Growth Marketing Manager

Lloyds Banking Group; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A major banking organization in the United Kingdom is seeking a Growth Marketing Manager to lead experimental campaigns across digital channels. This role involves managing paid social efforts, particularly on platforms like Meta and TikTok, while also exploring new affiliate marketing opportunities. The ideal candidate has over 5 years of experience in performance marketing, a strong creative eye, and a passion for dissecting data to drive growth. The role offers a generous benefits package including a competitive pension and flexible holiday options.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

Adaptable benefits for lifestyle

30 days of holiday, with bank holidays provision

Wellbeing initiatives and parental leave policies

Qualifications

• 5+ years of experience managing multi-million pound budgets across paid social.
• Advanced expertise in paid social strategies, especially for Meta and TikTok.
• Strong ability to interpret data and drive measurable results.

Responsibilities

• Design and run experiments across various marketing channels.
• Partner with teams to identify and scale new growth levers.
• Own the execution across Meta and TikTok, optimising performance.

Skills

Paid social management

Creative optimisation

Performance marketing

Data analysis

Cross-channel marketing

Job description

Responsibilities

• Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.
• Partner with Full Funnel teams to identify, validate, and scale new growth levers that drive incremental customer acquisition and commercial value.
• Build channel plans that translate commercial goals into targeted, measurable activity.
• Own hands-on activation & performance delivery: manage in-platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).
• Work closely with agency partners and internal teams to ensure aligned strategy, high-quality execution, and continuous optimisation.
• Drive creative excellence: develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
• Collaborate with creative teams to produce high-performing, social-first assets that maximise engagement and conversion.
• Unlock new affiliate growth: identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.
• Shape the channel roadmap & share insight: feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.
• Document findings, codify procedures, and share insight across teams to uplift capability and drive consistent performance.

Qualifications

• At least 5 years direct experience (preferred) managing multi-million pound budgets across paid social.
• Advanced paid social expertise, especially across Meta and TikTok – including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).
• A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.
• Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.
• Cross-channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships – to ensure marketing plans are outcome-first (rather than channel-siloed).
• A proactive, growth-focused attitude, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.

Are you ready to shape the future of how we invest in digital marketing? This Growth Marketing Manager role sits at the heart of experimentation and acceleration—designing smart, insight-led tests across channels to prove what drives true incremental impact for our brands and products. You’ll bring deep expertise in paid social—especially Meta and TikTok—while also exploring new frontiers across affiliate marketing and emerging platforms. With a blend of creativity, analytical rigour, and curiosity, you’ll turn hypotheses into scalable growth strategies that unlock long-term investment. If you love solving complex growth challenges, pushing creative boundaries, and uncovering what really moves the needle, this is one of the most exciting opportunities in the team.

Benefits

• A generous pension contribution of up to 15%
• An annual performance related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days\' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

We’re an inclusive employer and welcome applications from diverse backgrounds. We keep your data safe and will only collect information after an invitation to interview or a verbal offer. We’re focused on a values-led culture and are committed to building a workforce that reflects the diversity of the customers and communities we serve.