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Event Sales Manager
Job summary
A leading recruitment agency based in Shropshire, England is looking for an Event Sales Manager. This full-time role involves leading the sales function for conferences and awards, developing sales strategies, and building relationships with clients. The ideal candidate should have at least 5 years of B2B sales experience, excellent communication skills, and familiarity with CRM systems. The salary ranges from £40,000 to £45,000 with bonus potential.
Qualifications
- Minimum 5 years' experience in B2B sales, preferably within events.
- Proven track record in meeting or exceeding sales targets.
- Strong communication and negotiation skills.
- Confident in outbound sales activity, including cold calling and proposal development.
- Highly organised and able to manage multiple priorities simultaneously.
Responsibilities
- Lead the commercial sales function for the agency's events portfolio.
- Develop and execute sales plans to achieve targets.
- Build and maintain long-term client relationships.
- Prepare tailored sales proposals and pitch documents.
- Manage sales pipeline and activity using CRM.
Skills
Tools
Our client based in the Shropshire countryside is looking for a full time permanent event sales Manager who will be responsible for leading the commercial sales function for the agency's events portfolio, which includes conferences and industry awards. The role will focus on securing sales for events with a focus on conferences and awards.
As part of the role, you will be developing and executing sales plans to achieve commercial targets, proactively sell events - awards and conferences, identifying and qualifying prospective clients through research, outreach, and networking and also preparing tailored sales proposals and pitch documents.
You will be building and maintaining long-term relationships with potential clients, serving as the main point of contact for commercial clients before, during, and after events, managing sales, pipeline and activity using the company's CRM system, in addition maintaining accurate records of all leads, conversations, proposals, and outcomes, whilst providing regular reporting on sales performance, pipeline status, and forecasting.
This role means you will work closely with the marketing team to align on campaigns and promotional activities, collaborate with the events and content teams to develop commercially viable programmes and contributing to post-event reviews and strategic planning for future events.
- Minimum 5 years' experience in B2B sales, preferably within events.
- Proven track record in meeting or exceeding sales targets.
- Strong communication and negotiation skills.
- Confident in outbound sales activity, including cold calling and proposal development.
- Experience with CRM system.
- Highly organised and able to manage multiple priorities simultaneously.
- Having existing relationships within relevant industries (Preferable).
- Knowledge of the event lifecycle.
- This position requires a proactive sales professional with a strong track record in B2B events sales.
9-5 pm
Office based in Shropshire, with flexible/hybrid working options available. Some travel within the UK.
£40,000 - £45,000 per annum. Bonus scheme will be implemented once the role has been established.
If you are interested in the role, please click to APPLY
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.