Marketing Manager UK & Ireland – Specialised in AI & Digital Solutions

GEA; Belfast; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global leader in agricultural solutions is seeking a Marketing Manager to develop and implement the marketing strategy for the UK and Ireland. This hybrid role involves driving digital marketing efforts, building strong relationships with farmers and stakeholders, and adapting global initiatives to local needs. The ideal candidate will possess a relevant degree and experience in the farming or ag-tech sector, alongside a passion for digital communication and strong stakeholder management skills.

Benefits

Hybrid and flexible working model

Opportunities for professional growth

Dynamic international work environment

Qualifications

• Marketing experience ideally within farming, agriculture, ag-tech or equipment sector.
• Ability to translate complex digital features into clear customer value.
• Experience with UX / UI or digital experience design is a plus.

Responsibilities

• Lead the local marketing strategy for the UK and Ireland.
• Drive digital and performance marketing to support market growth.
• Build relationships with dealers, farmers, and press.

Skills

Marketing experience in the UK / Ireland market

Ability to communicate with farmers and dealers

Affinity for digital technologies

Strong communication skills

Excellent stakeholder management

Education

Degree in Marketing, Business, Agriculture, Communications, Digital Media, Technology or related field

Job description

Responsibilities / Tasks

Country Marketing UK & Ireland

Lead the local marketing strategy for the UK and Ireland in alignment with the global divisional framework.

Adapt global initiatives into effective regional programs tailored to UK / Ireland farming needs.

Plan, execute, and evaluate regional marketing activities such as :

• social media campaigns
• dealer and customer events
• open days and agricultural shows

PR activities with local and regional press

Build strong relationships with dealers, farmers, distributors, and press contacts to ensure relevant and impactful marketing activities.

Develop and maintain a regional marketing calendar, budget, KPIs, and reporting.

Monitor market trends, competitor activities, and customer behaviour in both the UK and Ireland.

Ensure smooth internal communication between the division, the UK / Ireland market, and global teams.

Drive digital and performance marketing to support market growth, including social media, email marketing, content development, and analytics.

AI & Digital Solutions Marketing

Co-Develop and implement marketing strategies for GEA’s digital and AI-based products and services.

Define clear positioning and messaging for digital solutions in close collaboration with global Digital Solutions Marketing, product managers, and technical teams.

Translate complex software and digital technologies into customer-centric, engaging communication for farmers and dealers.

Partner with UX / UI and Customer Experience teams to ensure consistent, user-focused storytelling across digital touchpoints.

Create digital campaigns and marketing materials to increase visibility and adoption of digital solutions.

Collect customer insights and feedback to improve communication strategies and digital product storytelling.

Support global go-to-market planning and facilitate successful introduction of digital innovations into the UK and Ireland markets.

What We Offer

A hybrid and flexible working model (Belfast based position)

A role with significant impact on GEA’s regional presence and digital transformation journey.

Collaboration with global and regional teams as well as dealers and farming customers.

A dynamic, international work environment offering room for creativity and innovation.

Opportunities for professional growth, visibility, and global collaboration.

The chance to shape the digital future of dairy farming and strengthen GEA’s market footprint.

Your Profile / Qualifications

Degree in Marketing, Business, Agriculture, Communications, Digital Media, Technology or a related field.

Marketing experience in the UK / Ireland market

Ideally experience within the farming, agriculture, ag-tech or equipment sector.

Strong ability to understand and communicate with farmers, dealers, and agricultural stakeholders.

Affinity for digital technologies, AI-based solutions, software communication and performance marketing.

Ability to translate complex digital features into clear customer value.

Strong communication skills for external and internal stakeholders, including press relations and events.

Experience with UX / UI, customer journeys, or digital experience design is a plus.

Excellent stakeholder management across global teams, dealers, and customers.

Strategic and creative thinker with a hands‑on, execution‑oriented approach.

Fluent in English; additional languages are an asset.