Brand Manager

Wella Professionals; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading beauty company in the UK is seeking a Brand Manager for Retail Hair. This role involves developing innovative marketing campaigns and managing brand strategy aligned with global objectives. The ideal candidate will have at least 3 years of marketing experience in the FMCG sector, preferably in Health & Beauty, and will excel in driving insights and consumer engagement. This position offers a hybrid work model.

Benefits

25 days holiday plus additional day off for birthday

Optional Family Private Medical Insurance Cover

Staff Discount on products

Gym Benefits

Qualifications

• Minimum 3 years of marketing experience at ABM/BM level within FMCG, preferably Health & Beauty.
• Ability to prioritize and meet deadlines independently.
• Strong relationship-building skills; a true team player.

Responsibilities

• Set the local vision for your brand initiative aligned with global strategy.
• Take full ownership of brand projects including growth-driving recommendations.
• Lead the execution of core brand annual support and NPD launches.

Skills

Digital Marketing

Market Research

Project Management

Analysis Skills

Branding

Education

Degree in a related discipline or equivalent

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Position Title : Brand Manager Retail Hair UK

Location : Hybrid - Wimbledon (2 days per week)

Reports to : Head of Marketing Retail Hair UK

Direct Reports : –

Scope : UK Retail Hair

ABOUT THE WELLA COMPANY

Together WE enable individuals to look feel and be their true selves.

Wella Company is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries Wella Company and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry Wella Company empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit .

THE ROLE

We are looking for a Brand Manager to join the dynamic marketing team working on the Retail Hair (RH) brands. This role involves building ground-breaking campaigns and bringing bold ideas to life. Reporting to the Associate Director of Marketing you will have full ownership of selected brands within our Retail Hair portfolio in the UK.

To succeed you’ll need to demonstrate a challenger brand mentality relentlessly drive understanding of the UK consumer and shopper and make your love for our brands infectious. Your work and commitment will help us achieve our sales profit and market share objectives.

KEY RESPONSIBILITIES

To succeed you’ll need to demonstrate a challenger brand mentality relentlessly drive understanding of the UK consumer and shopper and make your love for our brands infectious. Your work and commitment will help us achieve our sales profit and market share objectives.

1. Brand Strategy and Management

• Set the local vision for your brand initiative aligned with global strategy and local market requirements.
• Take full ownership of brand projects including growth-driving recommendations across media planning in-store activation and breakthrough digital activation.
• Lead the execution of core brand annual support and NPD launches.
• Collaborate effectively with cross-functional teams including Sales Digital Finance and Supply to drive productivity ensure seamless execution and meet KPIs.
• Ensure Sales, Supply and agency teams are set up for success to deliver against sales and profit targets.
• Stay informed on key trends in media retail media and the in-store landscape.
• Influence global brand teams to deliver mid- and long-term plans for UK success.
• Contribute to internal meetings brand reviews and campaign planning sessions.
• Influence senior stakeholders with clear compelling recommendations and performance updates.

2. Brand & Asset Development

• Own the creation and adaptation of brand assets across all touchpoints ensuring consistency and excellence.
• Develop Pencil A mastery championing agile content creation and optimisation to drive performance.
• Collaborate with the content lead and channel teams to deliver high-impact channel-relevant assets.

3. Media Planning & ROI Focus

• Lead annual and tactical briefings aligning with commercial goals and ensuring strong ROI across channels.
• Balance investment across paid owned earned and performance media optimising for short-term results and long-term brand equity.
• Partner with media and retail media teams to ensure plans are data-driven and responsive.

4. Consumer & Category Insight Partnership

• Work closely with the CCI team to brief and interpret insights for fast informed decision-making.
• Translate consumer trends and data into actionable strategies and innovation opportunities.

5. Innovation & NPD Leadership

• Drive NPD gate management ensuring robust processes and timely delivery.
• Lead development of full P&L business cases collaborating with Category CCI SRM Finance Supply and Sales teams.
• Champion consumer-first innovation grounded in insight and market opportunity.

6. Customer Engagement

• Collaborate with Sales and Trade Marketing teams to delight and excite customers build strategic partnerships and secure product listings.
• Partner with key customers to activate their digital platforms and drive product trial and conversion.

7. Analysis

• Provide regular analysis and reporting of business performance data (sell-in sell-out consumer panel) competitor tracking and EPOS.
• Recommend actions that drive future brand growth.

8. Digital & Influencer Marketing

• Collaborate with the Comms team to activate influencer social and PR strategies.
• Work with the Ecom / Retail media lead to build a digital ecosystem and always-on plans including NPD / initiative-specific activations.

9. Finance

• Demonstrate mastery of your brands P&L identifying opportunities to drive top and bottom line growth.
• Manage the full A&CP budget for your brands monitoring and communicating spend in line with agreed levels.

ESSENTIAL SKILLS EXPERIENCE & QUALIFICATIONS

We are looking for a self-motivated individual with energy enthusiasm and strong stakeholder management skills. You should have a passion for brand building and beautyespecially hair categories. You thrive on owning projects and driving them forward ensuring the UK market is recognised for best-in-class execution.

You live and breathe Wella’s values : committed collaborative creative connected and courageous. You excel at storytelling engaging communication and gaining cross‑functional buy‑in.

• Requirements : –
• Degree in a related discipline or equivalent.
• Minimum 3 years of marketing experience at ABM / BM level within FMCG preferably Health & Beauty.
• Working knowledge of digital marketing.
• Strong understanding of brand management in a retail environment.
• Commercial acumen and a proactive attitude.
• Persuasive presentation skills.
• Ability to prioritise and meet deadlines independently.
• Ownership mindset with problem‑solving initiative.
• Analytical skills and experience interpreting data.
• Strong relationship‑building skills; a true team player.
• Excellent PC skills especially in Microsoft Excel Word and PowerPoint.

WHAT WE OFFER

• 25 days holiday additional day off for your birthday (not including bank holidays)
• 3 days personal leave for your own signification life events
• 2 paid days off for volunteering / charity work
• Optional Wella Pension Scheme (8% employer contribution 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products 40% OPI 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity paternity and adoption leave
• Gym Benefits
• Eye Tests
• WOW Program (Bonus following exit from KKR eligible after successful probation. For permanent employees only)
• Workplace / Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make‑up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race religion or belief colour national origin age gender disability sexual orientation gender identity gender expression marital or civil partnership pregnancy and maternity veteran status or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and / or to receive other benefits and privileges of employment please contact us at : strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills abilities experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities / Females / Protected Veterans / Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Required Experience : Manager

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type : Full Time

Experience : years

Vacancy : 1