Digital Marketing Insights Analyst Mobile Apps

Blue Pelican Consulting; Hounslow; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A consulting firm in the UK is seeking a Digital Marketing Insights Analyst to enhance its mobile growth strategy. This hybrid role involves analyzing mobile campaign performance, identifying key trends, and building impactful dashboards for stakeholders. Ideal candidates will have strong SQL skills and the ability to translate complex data into insights that drive results. The position offers a competitive salary of £45,000 to £50,000 plus a 10% bonus and benefits.

Qualifications

• Experience in mobile marketing analytics.
• Ability to translate complex data into actionable insights.
• Skilled in building user-friendly dashboards.

Responsibilities

• Analyze mobile and in-app campaign performance.
• Identify trends and growth opportunities.
• Build and maintain dashboards for stakeholders.

Skills

Analytical thinking

SQL proficiency

Data visualization

Insight generation

Job description

Digital Marketing Insights Analyst Mobile Apps

Location: Hybrid | 3 days in Central London office

Salary: £45,000 to £50,000 + 10% bonus & benefits

Some roles are about reporting what happened.

This one is about shaping what happens next.

An ambitious, digitally mature business is looking for a Digital Marketing Insights Analyst to sit at the centre of its mobile growth strategy. The organisation operates at scale, across multiple international markets, with high-volume customer journeys and a serious appetite for data-led decision making.

You’ll join a specialist marketing analytics function, working closely with senior marketing and mobile leaders. The brief is simple on paper : turn complex in-app and mobile marketing data into insight that genuinely moves performance. In practice, its more interesting than that.

This is a role for someone who enjoys zooming out as much as drilling down. Someone who can spot patterns others miss, ask better questions of the data, and then explain the answers in a way that actually changes behaviour.

What the role really looks like

You’ll analyse mobile and in-app campaign performance across multiple territories, identifying trends, inefficiencies and growth opportunities. A big part of your time will be spent building and maintaining dashboards senior stakeholders will use, not just admire. SQL will be second nature, and visuali...