Cmo jobs in United Kingdom

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Only candidates based in the UK will be considered for the role.

ECOMMERCE MANAGER

BACKGROUND

CafePod was founded in 2011 to bring energy and excitement into the world of coffee at home. With more people than ever drinking coffee in the kitchen, our ambition is simple: to be the UK’s go-to brand for coffee at home. We’re direct-to-consumer specialists and sit at the intersection of great product, outstanding customer experience and data-driven growth.

THE ROLE

We want someone who is excited to work in a fast growth, entrepreneurial company.

You’ll own the P&L for CafePod.com—driving topline, margin and lifetime value by planning and executing a best-in-class ecommerce and CRM programme. Working closely with the CMO and wider team, you’ll be the commercial engine that activates and monetises our large, aging database via email, SMS and direct mail, while also optimising our onsite conversion journey and trading calendar.

LOCATION

We are a UK-based fully remote team. We used to have an office. We gave it up during Covid and have never looked back! Now, the team is spread up & down the country. By being a remote team, we’ve got the great opportunity to work with talented people across the UK.

ABOUT YOU

• You're a proven Ecomm manager with direct experience with hands-on CRM ownership including Email & Direct Mail —ideally in DTC/subscription context.
• Expert in email/SMS platforms (e.g. Ommetria, Klaviyo, dotdigital, Iterable) and confident in direct-mail campaign execution.
• Commercially astute: you live and breathe margins, LTV and ROI, and make data-driven decisions at pace.
• Demonstrable success growing revenue from existing databases (reactivation, retention, cross-sell).
• Strong project-management skills: you can juggle multiple channels and stakeholders seamlessly.
• Excellent communicator: you translate data into clear recommendations and inspire teams to act.
• Self-starter comfortable in a fast-moving, fully remote environment.

KEY RESPONSIBILITIES

1.Commercial Trading & P&L Ownership

• Own daily, weekly and monthly trading targets—driving both acquisition and retention.
• Plan and execute the digital trading/events calendar (Black Friday, Easter, new product launches).
• Manage promotions, margin, COGS, cash flow and overall ecommerce budget to maximise ROI.
• Analyse performance (traffic, CR, AOV, LTV) and recommend high-impact optimisation.

2.CRM & Database Activation

• Lead CRM strategy (email, SMS & direct mail) to reactivate and monetise our existing database.
• Build, segment and execute lifecycle journeys (welcome, win-back, cross-sell, VIP).
• Develop and optimise automated workflows, A/B tests, and messaging cadence to drive open-rate, click-rate and revenue KPIs.
• Partner with external vendors (printing, mailing houses) to design and deliver direct-mail campaigns.
• Collaborate with the CMO on long- and short-term DTC strategy, KPIs and budget.
• Set SMART objectives and lead the ecommerce team (agency or in-house).
• Report to stakeholders on performance, risks and opportunities; drive corrective actions.

4. Customer Experience & On-Site Optimisation

• Own the end-to-end customer journey on CafePod.com (UX, site merchandising, checkout flow).
• Test and iterate on site features (personalisation, product recommendations) to improve conversion.
• Ensure all digital touchpoints (email, site, ads) deliver a premium, on-brand experience.

5. Data & Technology

• Define and prioritise the ecommerce technology roadmap (CRM platform, CDP, personalisation tools).
• Oversee data architecture—ensuring clean customer profiles, consent compliance and robust reporting.
• Work with developers/third-parties to implement new features and integrations.

WHAT WE VALUE

Our values are our principles & guidelines that govern how we conduct ourselves at CafePod. Whether it’s interacting with other team members or customers, or making decisions, or an approach to a task – our Values set the tone for our culture, our work ethic & the type of business we are creating. Our Values are the behaviours we value in our team & the people we work with.

1. Boldness: Boldness in our thinking & actions, taking us beyond our comfort zones. A willingness to take risk & act innovatively with confidence & courage. Boldness in ambition to achieve something & to move forward, both in our personal & professional lives.

2. Ownership & accountability: Owning our own thoughts, actions, choices & taking responsibility for them.

3. Curiosity: The desire to learn, to know, to solve, to want to expand horizons. The ability to ask why, & then ask it again. And again.

4. Empathy: Empathy underpins everything. It is at the core of being able to understand all the stakeholders of the business, especially the customer. What does life look like standing in their shoes?

5. Persistence: The ability to keep going on, progressing towards the vision in spite of the challenges, the knocks & the sceptics. Persistence is the secret weapon of many successes.

Diligence: Doing what needs to be done at the right level of quality & not being tempted by short cuts.

REMOTE WORKING REQUIREMENTS

The role does require you to have the appropriate space and environment at home to perform the role to the required standard. Equipment and tools required to perform the role will be supplied by us.

You will be required to travel monthly to meet with the team in London. You will also be required to travel to visit vendors & suppliers in the UK when needed.