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Marketing Data Analyst
Job summary
A national insurance company in Liverpool is seeking a Data Analyst to join their marketing/sales team. The role includes working with diverse data sets, reporting, and analysis. Candidates should have a relevant degree or experience, advanced Excel skills, and the ability to communicate effectively. Benefits include 35 days of holiday and flexible working arrangements.
Benefits
Qualifications
- Degree in a numerate focused degree (min 2:1) or relevant experience.
- Advanced Excel capabilities, including Pivot Tables and VLOOKUP.
- Demonstrated effective communication and interpersonal skills.
Responsibilities
- Work with diverse data sets to support marketing and sales strategy.
- Streamline reporting suite and advise on enhancements.
- Conduct data manipulation including cleaning and merging.
- Document and distribute all reports and definitions.
- Provide analysis to optimize marketing and comms channels.
- Identify trends and collaborate with colleagues to inform decisions.
Skills
Education
Tools
Our client an established national Insurance business based in Liverpool who are looking for a Data Analyst to join their marketing/sales team. They are seeking an ambitious graduate/analyst to show initiative and adaptability to aid business growth.
Responsibilities for the role are as follows:
- You will get to work with data sets drawn from a wide variety of internal and external sources; including operational, customer and environmental data.
- Streamline existing reporting suite and advise on new, amendments and improvements
- Undertake data manipulation which includes deduping, cleaning and merging projects
- Ensure all reports and definitions are documented and distributed where necessary
- Provide customer and campaign analysis reporting to optimise and shape marketing and comms channels strategy
- You will look to spot trends, analyse competitors and show initiative and adaptability
- Using your data analysis skills, you will be identifying insights, correlations and trends. Collaborating with colleagues and engaging with stakeholders to further our objectives. You will influence and inform colleagues and senior leadership on operational decisions.
What are we looking for?
- Degree in Maths, Economics, Physics or a numerate focused degree (min 2:1) - not essential if you have relevant experience
- The successful candidate will be required to help drive enhanced business performance to the benefit of our customers through the use of applied statistics and analysis
- You must have advanced Excel capabilities (Pivot Tables/VLOOKUP's) but additionally knowledge of the following software is an advantage: SQL, SPSS Modeller, Python, R, Power BI.
- You must be able to demonstrate effective communication and interpersonal skills
Benefits of the role?
- 35 days holiday
- Flexi-time
- Employer pension contribution of 6%
- Various other benefits
If you are interested in this fantastic opportunity based near Lichfield, please apply direct with an updated CV.
Regional accountancy, finance and HR recruiters
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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