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Product Marketing Manager - Field Services (Hybrid - Reading)

Location: Reading (Hybrid - 2 Days in Office, 3 Days Remote)
Company: ClearCourse - Field Services Division
Hours: Full-Time

Are you a strategic and results-driven Product Marketing Manager with experience in Field Services, Automotive, Engineering, Building, or Construction Software? Do you thrive in a fast-paced environment, managing marketing initiatives and leading a team? If so, this is the role for you!

At ClearCourse, we're on a mission to deliver cutting-edge software and payment solutions. We're looking for a Product Marketing Manager to drive the marketing strategy for our Field Services Division, supporting B2B SaaS products that empower businesses in essential industries. You'll play a pivotal role in shaping product positioning, executing marketing campaigns, and managing a Marketing Assistant to ensure success.

What You'll Be Doing:

• Product Marketing Strategy: Develop a deep understanding of target markets, buyer personas, and customer journeys to position our SaaS products effectively.
• Campaign Execution: Plan and oversee multi-channel marketing campaigns, including digital marketing, content creation, social media, email, and events.
• Market Research & Insights: Conduct competitive analysis, industry research, and customer feedback reviews to refine product messaging and marketing strategies.
• Customer Acquisition & Retention: Implement strategies for SEO/SEM, paid ads, content marketing, and lead nurturing to attract and retain customers.
• Sales Enablement: Develop compelling sales materials, case studies, pitch decks, and training resources to support sales teams.
• Funnel Optimisation: Analyse and enhance marketing automation, nurture journeys, and conversion processes for maximum efficiency.
• Data & Analytics: Measure campaign effectiveness, track KPIs, and make data-driven decisions to improve marketing performance.
• Event Marketing: Manage marketing activities for industry events and trade shows, ensuring strong brand presence and engagement.
• Team Leadership: Manage and mentor a Marketing Assistant, fostering professional growth and collaboration.

What We're Looking For:

• Experience: 3-5 years in B2B SaaS product marketing, ideally within Field Services, Automotive, Engineering, Construction, or related industries.
• Education: Marketing-related degree (2:1 or higher) or CIM qualification preferred.
• Leadership Skills: Experience managing and mentoring junior team members.
• Marketing Expertise: Strong knowledge of campaign management, customer segmentation, and sales enablement.
• Tech-Savvy: Hands-on experience with marketing automation, CRM, SEO/SEM, and analytics tools.
• Excellent Communicator: Strong written and verbal communication skills with attention to detail.
• Strategic & Analytical Thinker: Ability to balance creativity with data-driven decision-making.

Why Join Us?

• Career Growth - Work with industry-leading SaaS products in the Field Services sector.
• Hybrid Working - Enjoy flexibility with 2 office days and 3 remote days.
• Impactful Work - Shape marketing strategy and drive business growth.
• Supportive Team - Work with a collaborative and innovative marketing department.

Benefits

• Life Assurance and Group Income Protection
• Private medical cover with cash plan
• Enhanced Company Pension
• Hybrid-working model with 25 days annual leave + your birthday off
• Employee wellbeing perks - including Peppy Health, Perkbox, etc...
• Enhanced maternity, paternity and adoption pay
• Generous training budgets and reimbursement for professional memberships

About ClearCourse

ClearCourse is a rapidly growing technology group, bringing together market-leading software and payments businesses. Backed by private equity firm Aquiline, we've expanded significantly since 2018, acquiring businesses at a rapid pace. With 900+ employees across the UK, we're committed to innovation, collaboration, and delivering exceptional tech solutions.

Ready to Apply?

If you're passionate about marketing, technology, and driving customer engagement, we'd love to hear from you!