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Product Marketing Specialist Job Description

We are seeking a Product Marketing Specialist to support our go-to-market efforts across language and technology solutions for financial services.

This role focuses on building awareness, generating leads, enabling the sales team, and supporting strategic growth in high-value sectors including banking, asset management, insurance, fintech, and compliance.

This is a content-forward, revenue-aligned role that includes campaign execution, sales enablement ownership, and internal collaboration with stakeholders to identify and activate industry-specific use cases.

Responsibilities :

• Collaborate with product owners and sales leaders to define and execute go-to-market plans for finance-focused solutions.
• Support full-funnel campaigns that generate and nurture leads—developing campaign concepts, landing pages, email nurture sequences, and downloadable assets.
• Build compelling sales enablement tools including pitch decks, solution briefs, objection handling guides, and customer-facing ebrochures.
• Translate industry regulations and compliance challenges into digestible solution messaging that supports business development.
• Conduct market and competitor research to refine messaging, identify whitespace, and support positioning in niche finance segments.
• Partner with the content and digital teams to develop lead magnets and evergreen content for SEO and social.
• Maintain and organize go-to-market documentation including personas, positioning statements, and value propositions.
• Develop and promote case studies, testimonials, and proof points to help drive interest and influence buying decisions.
• Collaborate closely with finance subject matter experts to source insights and create relevant, differentiated content.
• Provide feedback on campaign performance and support optimization efforts across the funnel.

Requirements :

• 2–5 years of product or content marketing experience, ideally in financial services, fintech, or regtech.
• Experience producing and managing sales enablement assets tailored to compliance-driven or B2B audiences.
• Understanding of financial industry workflows, terminology, and buyer pain points.
• Skilled at working cross-functionally across marketing, sales, and subject matter experts.
• Familiarity with email marketing, CRM systems, and marketing automation platforms.
• Highly organized, with strong writing and research skills and an eye for compelling value storytelling.