Regional Director of Sales & Marketing (Hotel Pre-opening)
Vancouver, BC
For 4, soon to open Hotels.
OVERVIEW
We are seeking an experienced Regional Director of Sales & Marketing to overseeing and execute a multi-property marketing strategy supporting four soon to open hotels in Richmond BC, Toronto ON, and San Diego CA. This is a rare opportunity to be part our team and to lead the building of the business pre/post opening and bringing a new hospitality destination to life.
The Role:
As the Regional Director of Sales & Marketing, youwill play a key role in launching 4 new hotel properties in Canada and the U.S.( scheduled to open in 2026) by developing and executing pre-opening sales strategies and marketing plans. This position will work closely with corporate teams, property leaders, and third-party vendors to build brand awareness, generate demand, and ensure a seamless entry into the market. The role will provide strategic leadership and hands-on support to property-level Sales & Marketing teams.
Responsibilities:
×Develop and implement comprehensive pre-opening sales and marketing strategies for the 4 new hotel openings across the region which adds to our existing portfolio of 4 hotels.
×Generate early awareness and bookings through local business development, event partnerships, and outreach to key accounts.
×Build and manage a pre-opening timeline for marketing deliverables, sales activities, pre-selling, digital presence, and collateral development. (brochures, brand collateral, radio, advertising).
×Lead market research and competitive analysis to inform pricing, positioning, promotional tactics.
×Manage local marketing activations including seasonal promotions, grand openings, and community partnerships.
×Collaborate with revenue management on opening rate strategy and forecasting.
×Work closely with property-level leadership to train on brand standards, sales messaging, and marketing tools.
×Prepare monthly reports on pre-opening progress, KPIs,& ROMI (Return on Marketing Investment).
×Support transition of responsibilities to on-site Sales & Marketing team post-opening.
×Partner with sales team to support demand generation, group business & event marketing.
×Work with Marketing managers to develop website content, social media, email marketing, and digital advertising.
×Ensure brand compliance across all materials while tailoring messaging to reflect each property’s voice and audience.
×Develop marketing strategies and promotions for onsite restaurants in conjunction with F&B team.
Requirements:
×Bachelor’s degree in Marketing, Hospitality, Communications, or related field an asset.
×7+ years of progressive marketing experience at branded properties in the hospitality industry, multi-property or regional oversight an asset, plus 5 years of Sales experience (required)
×Strong understanding of hotel marketing, distribution channels, and revenue-driving tactics.
×Digital marketing platforms, content management systems, CRM tools, and OTA strategies.
×Creative thinker with data-driven decision-making capabilities.
×Excellent leadership, communication, and collaboration skills.
×
What We Offer:
·Competitive salary + performance bonuses
·Opportunity to build and lead your own team
·A collaborative ownership group with a clear long-term vision
·Creative input on marketing, strategies and vision.
·Benefits: Dental care, Extended health care, On-site parking
·Schedule: Monday to Friday, Weekends as needed
·Location: Vancouver, BC V6B 2W6 (required)
·Work Location: On-site/ In person
If interested please email resume to Rick Chad rac@chadman.com
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.