marketing manager

Government of Canada - Central; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A government agency is seeking a qualified individual for a role focused on developing and implementing marketing strategies. Responsibilities include directing content production for digital platforms, overseeing a small team, and analyzing market trends to inform decision-making. Applicants should possess a Bachelor's degree and 2-3 years of relevant experience, alongside strong skills in communication and project management. The position is on-site in Ontario and offers a robust benefits package, including health and financial benefits.

Benefits

Dental plan

Health care plan

Vision care benefits

Pension plan

Bonus

Qualifications

• 2 to 3 years of experience in marketing or communications.
• Knowledge of market research principles.
• Experience managing budgets and teams.

Responsibilities

• Analyze market research data to improve business decisions.
• Direct the development and maintenance of digital platforms.
• Develop and execute marketing strategies.

Skills

Attention to detail

Excellent oral communication

Excellent written communication

Client focus

Efficient interpersonal skills

Team player

Creativity

Accountability

Education

Bachelor's degree

Tools

Adobe Experience Manager (AEM)

HTML editing software

MS Excel

MS PowerPoint

MS Word

Mac OS

MS Office

Job description

Overview Languages

English

Education

• Bachelor's degree

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Budgetary responsibility

• 0 - $100,000

Responsibilities Tasks

• Analyze market research data to improve business decisions or activities
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Evaluate an organization’s Internet presence
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Develop promotional materials
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions

Supervision

• 3-4 people

Experience and specialization Computer and technology knowledge

• Adobe Experience Manager (AEM)
• HTML editing software
• MS Excel
• MS PowerPoint
• MS Word
• Mac OS
• MS Office

Area of specialization

• Communications
• Market research
• Marketing

Additional information Work conditions and physical capabilities

• Attention to detail
• Tight deadlines
• Work under pressure
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Organized
• Team player
• Reliability
• Creativity
• Accountability

Benefits Health benefits

• Dental plan
• Health care plan
• Vision care benefits

Financial benefits

• Bonus
• Pension plan