Product Marketing Manager

Shakepay; Remote; CAD 70,000 - 90,000; Full time

Job summary

A growing financial services company in Canada is looking for a Product Marketing Manager to enhance their marketing strategies. The ideal candidate will have over five years of marketing experience, focusing on customer needs and market trends. You will collaborate with product and design teams to develop and execute go-to-market strategies that position products effectively. Join us to impact millions of Canadians as we revolutionize financial services and cryptocurrency in Canada.

Benefits

Stock options for every employee

Quarterly performance assessments

Comprehensive health and dental coverage

Remote-friendly work environment

$2,000 annual budget for courses and training

20 days of vacation per year

Parental leave top up to 100% for 18 weeks

Quarterly team-building events

Qualifications

• 5+ years of full-time experience in Marketing or related fields.
• Copywriting experience in different forms of content.
• Experience developing consumer go-to-market strategies.

Responsibilities

• Structure go-to-market strategies and working models across stakeholders.
• Influence product strategies and narratives through data and insights.
• Develop and execute integrated go-to-market strategies.

Skills

5+ years of experience in Marketing

Copywriting experience

Developing insights-driven strategies

Collaboration with cross-functional teams

Education

Bachelor's Degree in Business, Marketing, or a Creative discipline

Job description

Overview

At Shakepay, we’re on a mission to usher in the Bitcoin golden age. We’re reimagining financial services to give every Canadian their fair shake. Our culture is built around doing work that matters, winning as a team, and celebrating success. If you're the kind of person who values growth, shipping fast, and sharing your ideas openly with a group of like-minded people, come and build with us!

Since 2015, we’ve been building the Shakepay app to make buying and earning bitcoin fast, easy, and secure. In 2022, we launched the Shakepay Card, allowing shakers to earn bitcoin rewards when they shop. Today, more than one million Canadians use Shakepay to grow their bitcoin savings and take control of their financial future.

We’re regulated across all Canadian provinces and territories, and backed by renowned venture capitalists with a funding of $44M. We have a passionate, loyal, and growing community, and we’re looking for people who want to help us build something truly special.

We understand that joining a team is one of the most important decisions you make, and adding a team member is one of the most important decisions we’ll make. Through our process, we want you to get to know us and understand how you approach problems, learn, and what motivates you.

Product Marketing Manager

We are on the lookout for a dynamic Product Marketing Manager to join our team. You thrive in the creative and strategic realm of marketing, showcasing your customer-centric approach by developing compelling narratives and targeted strategies. Your passion for understanding customer needs and market trends reflects a deep-seated curiosity and a sharp eye for identifying market opportunities and positioning products effectively.

What you’ll be doing

• Be the first dedicated marketing resource to structure go-to-market strategies and cross-functional working models across launch stakeholders (Product, Content, Policy, and Communications).
• Influence and shape product strategies, positioning, and narratives through data and insights in collaboration with research partners, product, engineering, comms, and policy.
• Develop and execute integrated go-to-market strategies including goals, measurement, and collateral in partnership with cross-functional stakeholders.
• Continue to develop lifecycle marketing practices across email, in-app, and push.
• Maintain market insights through industry research and customer feedback process.
• Present marketing strategies and plans to executives and cross-functional teams.

Who we’re looking for

• 5+ years of full-time experience in Marketing or related fields.
• Copywriting experience in different forms of content - announcements, emails, in-app messages.
• Experience developing insights-driven consumer go-to-market strategies with a proven track record of managing successful consumer-facing product launches.
• Collaborative work experience across Product, Design, Lifecycle Marketing, Policy, and Communications teams.
• Bachelor's Degree in Business, Marketing, or a Creative discipline.
• Previous experience in consumer banking
• Help shape the future of money: Be part of a team that\'s revolutionizing financial services in Canada, one sat at a time.
• Impact millions: As cryptocurrency continues to gain traction, our potential for growth is massive. You can help us bring Shakepay and Bitcoin to all Canadians.
• Grow your career: We’re growing, and so can you! We have programs in place to encourage continuous learning, growth, and development.
• Ideas, not titles: We want the best ideas to make their way through, no matter where they come from.

Perks and benefits

• Be an owner - Every employee has stock options as part of their total compensation
• Reach your goals - Quarterly performance and salary assessments, we’re here to be proactive about compensation and reward our top-performers.
• Health & wellness: Access to comprehensive health and dental coverage, including health and wellness spending accounts.
• Remote-friendly: Work from anywhere in Canada, with optional access to our office spaces in Montreal and Toronto.
• Level Up: A $2,000 annual budget for courses, certifications, and training to support your career growth.
• Time off: 20 days of vacation per year. And if you use all your vacation, we give you a $1,000 bonus.
• Parental leave: Enjoy a parental leave top up to 100% of your salary for 18 weeks.
• Have fun together: quarterly team-specific or company-wide offsite to connect with each other

Equal Employment Opportunity

Shakepay does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email [e-mail]

Fluency in English is required due to the percentage of English-speaking customers and the nature of our platform, which is available to all Canadians.