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Delivery Manager, Marketing
Zusammenfassung
A leading financial services firm in Canada is seeking a Delivery Manager to lead digital campaigns. The role requires extensive experience in HTML email coding, responsive design, and collaboration with stakeholders. Applicants should possess strong digital marketing skills, with a good understanding of tools like Adobe Campaign and Salesforce Marketing Cloud. This contract role is hybrid, requiring some in-office presence in Toronto.
Qualifikationen
- 5-8 years of experience with HTML email and web templates.
- Experience coding responsive emails for mobile.
- 3-5 years using platforms like Responsys or Salesforce Marketing Cloud.
Aufgaben
- Design and implement digital campaigns across various channels.
- Conduct QA on campaigns and track performance metrics.
- Collaborate with marketing partners and stakeholders.
Kenntnisse
Tools
Our client, a Top 5 Bank in Canada is looking to hire a Delivery Manager to their team for an initial 12 months of contract with a possibility of extension/conversion. This role is currently hybrid, 1 days per week in office in Toronto.
- Design and Execute Campaigns: Develop and implement digital advertising and customer communications across authenticated channels like Mobile Banking, Scotia Online, ABM, and Email.
- Support Journey Managers: Assist with digital campaign design, publishing, and user experience to drive digital engagement and sales.
- Ensure Global Standards: Incorporate best practices and maintain consistency in digital design principles, style guides, and asset guidelines.
- Campaign QA and Performance Tracking: Conduct quality assurance on campaigns, troubleshoot code, and track benchmarks to measure performance and adherence to timelines.
- Collaborate with Stakeholders: Work closely with marketing partners, agencies, and key stakeholders to ensure timely delivery of campaign assets and data.
- Leverage A/B Testing: Implement and expand A/B testing capabilities to improve campaign execution based on insights and key learnings.
- Stay Updated on Trends: Keep current with marketing and design trends, applying new knowledge to enhance campaign effectiveness and user experience.
- 5-8 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver.
- 5-8 years of experience in coding emails, including knowledge of responsive design for mobile.
- 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign or Salesforce Marketing Cloud.
- 3-5 years of experience in marketing design, designing advertising and customer communications in an online environment.
- Strong understanding of email tools like Litmus and Movable Ink and accessibility guidelines such as Dark mode development and others.
- Fluent written and spoken English; in addition, French language skills is preferred.
- Experienced user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
- Fluency in modern web technologies such as Java, Jason or CSS and others.
If you are qualified and interested in discussing this role in more detail, please submit your resume topriyanka2@ifgpr.com
For other opportunities please visit www.ifg-global.com
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