Email Marketing Manager

Versapay; Canada; Remote; CAD 110,000 - 125,000; Full time

Job summary

A leading FinTech company in Canada is seeking an experienced Email Marketing Manager to design and execute their email marketing strategy. This role involves developing customer journeys, managing campaigns, and analyzing performance metrics. The ideal candidate has 3–5+ years of experience in email marketing, strong copywriting skills, and proficiency in platforms like HubSpot and Marketo. The compensation range is $110,000 - $125,000 annually and the position allows for remote work.

Qualifications

• 3–5+ years in email marketing or automation, ideally in B2B/SaaS.
• Strong understanding of full marketing and sales funnels.
• Excellent copywriting and editing focused on conversions.

Responsibilities

• Develop and execute a comprehensive email marketing strategy.
• Manage and deploy campaigns to support top-of-funnel activities.
• Monitor and report on KPIs and use insights to iterate strategy.

Skills

Email marketing

Data analysis

Project management

Copywriting

Segmentation

A/B testing

Tools

HubSpot

Marketo

Salesforce

ActiveCampaign

Pardot

Job description

About Versapay🚀

Versapay turns accounts receivable (AR) into a competitive advantage.

Inefficient AR processes slow cash flow and stall growth. Versapay removes friction, unlocks working capital, and accelerates momentum — giving finance leaders the clarity and control they need to drive business forward.

Versapay automates accounts receivable, removing barriers to collecting and reconciling B2B payments. Our solutions connect finance teams, customers, and business systems in one ecosystem to ensure cash flow clarity. With over 10,000 customers and 5M+ companies transacting on the platform, Versapay processes over 110M transactions and $257B annually.

Think you might be the next Veep to join? Read on!!

We are seeking a data-driven and creative Email Marketing Manager to design and execute our email marketing strategy across the entire customer lifecycle. This is not a “batch and blast” role—you will be the driving force behind lead nurturing programs, demand generation campaigns, and customer communications, playing a pivotal role in converting prospects into loyal customers and driving revenue.

If you love mapping customer journeys, thrive on segmentation, live for A/B testing, and can turn data into actionable insights that move the needle, this role is for you.

Key Responsibilities

• Strategy & Journey Mapping: Develop and execute a comprehensive email marketing strategy aligned with business goals. Map customer journeys and identify key touchpoints for automated and targeted communication.
• Lead Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness.
• Demand Generation: Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions.
• Full-Funnel Management:
  • TOFU: Promote content to attract and capture new leads.
  • MOFU: Nurture MQLs case studies, product info, and demo offers.
  • BOFU: Create targeted campaigns to drive conversions and sales conversations.
• Customer Marketing: Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention.
• Segmentation & Personalization: Maintain database health, develop segmentation strategies, and leverage personalization for engagement.
• A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance.
• Analytics & Reporting: Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy.
• Operations & Compliance: Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc.
• Collaboration: Partner with content, product marketing, and sales teams to ensure cohesive messaging.

Qualifications

• 3–5+ years in email marketing or automation, ideally in B2B/SaaS.
• Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise.
• Strong understanding of full marketing and sales funnels.
• Skilled in data analysis and trend identification; Google Analytics experience preferred.
• Excellent copywriting and editing focused on conversions.
• HTML/CSS knowledge for email customization highly valued.
• Organized project manager, able to handle multiple tasks independently.
• CRM experience (Salesforce).
• Certified in HubSpot, Marketo, or similar.
• Industry background in Payments, SaaS, or FinTech.

$110,000 - $125,000 a year

#LI-Remote

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.