Delivery Manager, Marketing

IFG International Financial Group Ltd; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services firm in Canada is seeking a Delivery Manager to lead digital campaigns. The role requires extensive experience in HTML email coding, responsive design, and collaboration with stakeholders. Applicants should possess strong digital marketing skills, with a good understanding of tools like Adobe Campaign and Salesforce Marketing Cloud. This contract role is hybrid, requiring some in-office presence in Toronto.

Qualifications

• 5-8 years of experience with HTML email and web templates.
• Experience coding responsive emails for mobile.
• 3-5 years using platforms like Responsys or Salesforce Marketing Cloud.

Responsibilities

• Design and implement digital campaigns across various channels.
• Conduct QA on campaigns and track performance metrics.
• Collaborate with marketing partners and stakeholders.

Skills

HTML email coding

Responsive design

Digital marketing design

A/B testing implementation

Collaboration with stakeholders

Tools

Notepad ++

Adobe Dreamweaver

Adobe Campaign

Salesforce Marketing Cloud

Adobe Creative Cloud

Job description

Our client, a Top 5 Bank in Canada is looking to hire a Delivery Manager to their team for an initial 12 months of contract with a possibility of extension/conversion. This role is currently hybrid, 1 days per week in office in Toronto.

Responsibilities Include:

• Design and Execute Campaigns: Develop and implement digital advertising and customer communications across authenticated channels like Mobile Banking, Scotia Online, ABM, and Email.
• Support Journey Managers: Assist with digital campaign design, publishing, and user experience to drive digital engagement and sales.
• Ensure Global Standards: Incorporate best practices and maintain consistency in digital design principles, style guides, and asset guidelines.
• Campaign QA and Performance Tracking: Conduct quality assurance on campaigns, troubleshoot code, and track benchmarks to measure performance and adherence to timelines.
• Collaborate with Stakeholders: Work closely with marketing partners, agencies, and key stakeholders to ensure timely delivery of campaign assets and data.
• Leverage A/B Testing: Implement and expand A/B testing capabilities to improve campaign execution based on insights and key learnings.
• Stay Updated on Trends: Keep current with marketing and design trends, applying new knowledge to enhance campaign effectiveness and user experience.

Must Have Qualifications

• 5-8 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver.
• 5-8 years of experience in coding emails, including knowledge of responsive design for mobile.
• 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign or Salesforce Marketing Cloud.
• 3-5 years of experience in marketing design, designing advertising and customer communications in an online environment.
• Strong understanding of email tools like Litmus and Movable Ink and accessibility guidelines such as Dark mode development and others.

Nice to have Qualifications

• Fluent written and spoken English; in addition, French language skills is preferred.
• Experienced user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
• Fluency in modern web technologies such as Java, Jason or CSS and others.

If you are qualified and interested in discussing this role in more detail, please submit your resume [e-mail]

For other opportunities please visit www.ifg-global.com