Senior Growth Marketing Lead - Paid Social & Analytics

Open Farm Inc.; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

A pet food company in Canada is seeking a Senior Manager, Growth Marketing to lead their Paid Social strategy and optimize performance. The ideal candidate will have 6–8 years of experience in growth marketing and a strong analytical background. Key responsibilities include effective campaign execution and collaboration on cross-channel initiatives. This role offers competitive compensation and benefits including a unique pet feeding program.

Benefits

Competitive compensation

Comprehensive healthcare coverage

PTO and wellness days

Volunteer days

Qualifications

• 6–8 years of growth or performance marketing experience in DTC or omnichannel brand.
• Deep hands-on experience in Paid Social marketing across various platforms.
• Proven ability to translate creative testing data into actionable insights.

Responsibilities

• Drive Paid Social execution and optimize campaigns for acquisition.
• Collaborate on cross-channel initiatives for customer growth.
• Build dashboards and reports to derive business insights.

Skills

Paid Social marketing

Analytical skills

Creative storytelling

Data visualization

Tools

GA4

Looker

Excel

Job description

A pet food company in Canada is seeking a Senior Manager, Growth Marketing to lead their Paid Social strategy and optimize performance. The ideal candidate will have 6–8 years of experience in growth marketing and a strong analytical background. Key responsibilities include effective campaign execution and collaboration on cross-channel initiatives. This role offers competitive compensation and benefits including a unique pet feeding program.