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Join to apply for the Manager, Marketing Analytics role at Hootsuite

Join to apply for the Manager, Marketing Analytics role at Hootsuite

The Manager, Analytics - Marketing will lead the marketing analytics team and drive data-driven decision-making to optimize marketing strategies and improve campaign performance. You will oversee the development and implementation of marketing analytics initiatives, collaborating with cross-functional teams to ensure alignment between analytics and business goals. This role involves managing a team of analysts, mentoring junior staff, and ensuring high-quality data insights that support marketing objectives and business outcomes. This role is open to applicants located in Toronto, Vancouver or remote throughout Canada where we comply with our legal hiring entities. In this role, you will report to the Senior Manager, Analytics

What You’ll Do

• Lead the Marketing Analytics Team : Manage and oversee the daily operations of the marketing analytics team, ensuring timely delivery of insights, reports, and recommendations. Develop team goals and align them with business objectives.
• Develop and Implement Marketing Analytics Strategies : Design and implement data-driven marketing strategies that optimize customer acquisition, retention, and engagement. Ensure that analytics initiatives are aligned with broader marketing goals and business priorities.
• Cross-Functional Collaboration : Work closely with product, sales, and finance teams to integrate marketing analytics into broader business strategies. Ensure that marketing decisions are supported by data insights and inform product and business strategies.
• Drive Data-Driven Marketing Decisions : Lead efforts in campaign optimization, ROI analysis, and customer segmentation. Provide actionable insights to improve marketing performance and help prioritize marketing initiatives.
• A / B Testing & Experimentation : Oversee the design, execution, and analysis of A / B tests and other experimentation methodologies to validate marketing strategies, measure effectiveness, and refine marketing campaigns.
• Team Development & Mentorship : Mentor and develop junior analysts by providing guidance, fostering professional growth, and ensuring that best practices in marketing analytics are followed. Lead by example to maintain high team performance.
• Reporting & Dashboards : Oversee the creation and maintenance of dashboards and reports that track key marketing KPIs, such as customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates. Ensure insights are communicated clearly to leadership and stakeholders.
• Data Quality & Best Practices : Ensure the integrity and consistency of marketing data by implementing data governance and best practices for data collection, analysis, and reporting.

What You’ll Need

Who You Are

In all we do, our six guiding principles light the way :

Step Up : Dare to go beyond the expected to achieve greatness. #StepUp

One Team : Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed : Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile : Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win : Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies : Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Canada Pay Range For This Role

100,700—$141,100 CAD

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Software Development

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