Pr Assistant jobs in United Arab Emirates

At Big Bad Wolf Books, we don’t just sell books — we ignite imaginations and create experiences that move millions. The PR & Marketing Communications Assistant plays a key role in shaping the brand’s voice across the region by supporting our PR and marketing efforts. This role is ideal for someone with a solid foundation in PR and storytelling, eager to grow within a fast-paced, event-led organization. From crafting media narratives to supporting campaigns, launches, and on-ground events — you’ll help us make noise that matters.

Key Responsibilities

PR & Storytelling

• Support the execution of BBW’s MENA PR strategies, in line with brand tone and event roadmap.
• Assist in creating compelling narratives, press releases, talking points, and toolkits around brand moments, book events, community stories, partnerships and global movements.
• Maintain regular contact with media, content creators, and key partners to pitch stories, manage interviews, and build sustained brand visibility.

Editorial & Content Support

• Contribute to the editorial calendar in coordination with global and regional teams, ensuring timely distribution of brand news across traditional and digital channels.
• Identify local cultural hooks, trends, or milestones to build brand-relevant angles and pitch opportunities.
• Assist with writing for newsletters, event content, speaker briefs, and branded storytelling assets.

Media & Influencer Relations

• Build and maintain press, influencer, and partner lists for the region.
• Coordinate media invitations, influencer collaborations, content kits, and seeding programs for key events.
• Support talent liaison, on-site media management, and content capture at BBW events and activations.

Events Support

• Coordinate with internal and external teams to support PR logistics at book fairs, community events and launches, including media walkthroughs, press junkets, and influencer tours.
• Facilitate product (book) placements, customer interviews, and stakeholder engagements across owned and earned media.

Tracking & Admin

• Monitor media coverage and assist in compiling post-campaign/event reports, analyzing reach, tone, and ROI.
• Manage PR inventory, gifting protocols, and dispatch processes.
• Process vendor payments and ensure timely coordination with finance and agency partners.

Qualifications & Requirements

• 3+ years in PR, Marketing Communications, or related fields; experience in events or publishing is a plus.
• Bachelor's degree in PR, Communications, Journalism.
• Proficiency in Arabic and English language is a must (verbal and written communication.
• Strong storytelling skills — written and verbal.
• Strong organizational and project coordination skills; thrives in fast-paced environments.
• Ability to multitask across campaigns, timelines, and collaborators.
• Familiarity with regional media landscape and influencer ecosystem.
• Fluent in English; Arabic proficiency is a must.
• A love for books, ideas, and cultural conversations.

Pay: AED4,000.00 - AED7,000.00 per month

Ability to commute/relocate:

• Sharjah: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Public Relations : 3 years (Required)

Language:

• Arabic (Required)

Willingness to travel:

• 100% (Required)