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Chief Experience Officer / Marketing Head
Résumé du poste
A financial innovation firm in the UAE is looking for a seasoned marketer to own brand voice and strategy, focusing on B2B2C credit promotion. Candidates should have over 8 years in financial services marketing and experience in embedded fintech products. The role includes executing performance marketing campaigns and collaborating with banking partners.
Qualifications
- 8+ years in financial services marketing, preferably in UAE.
- Track record of cost-efficient campaigns.
- Experience in automotive or dealer-focused ecosystem.
Responsabilités
- Develop B2B2C strategies to promote credit through dealers.
- Run compliant marketing campaigns.
- Build relationships with banking partners and engage consumers.
Connaissances
Formation
We’re seeking a data-led storyteller who can speak to both banks and consumers. You'll own the brand voice, marketing strategy, and GTM efforts without burning the budget.
- Build B2B2C strategies that sell credit through dealers
- Execute compliant performance marketing campaigns
- Create credibility with banking partners and delight end users
- Optimise CAC, channel ROI, and third party messaging
- 8+ years in financial services marketing (NOT FMCG or e-commerce)
- UAE credit/lending marketing experience a big plus
- Track record of cost-efficient campaigns at startups
- Masters in Marketing/Digital preferred
- Ability to market embedded fintech products
- Experience in automotive, rental or dealer focused ecosystem
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.