Chief Experience Officer / Marketing Head

AHOY; United Arab Emirates; On-site; AED 300,000 - 400,000; Full time

Job summary

A financial innovation firm in the UAE is looking for a seasoned marketer to own brand voice and strategy, focusing on B2B2C credit promotion. Candidates should have over 8 years in financial services marketing and experience in embedded fintech products. The role includes executing performance marketing campaigns and collaborating with banking partners.

Qualifications

• 8+ years in financial services marketing, preferably in UAE.
• Track record of cost-efficient campaigns.
• Experience in automotive or dealer-focused ecosystem.

Responsibilities

• Develop B2B2C strategies to promote credit through dealers.
• Run compliant marketing campaigns.
• Build relationships with banking partners and engage consumers.

Skills

Financial services marketing

Embedded fintech product marketing

B2B2C strategy development

Performance marketing

Education

Masters in Marketing/Digital

Job description

About the Role

We’re seeking a data-led storyteller who can speak to both banks and consumers. You'll own the brand voice, marketing strategy, and GTM efforts without burning the budget.

Key Responsibilities

• Build B2B2C strategies that sell credit through dealers
• Execute compliant performance marketing campaigns
• Create credibility with banking partners and delight end users
• Optimise CAC, channel ROI, and third party messaging

Requirements

• 8+ years in financial services marketing (NOT FMCG or e-commerce)
• UAE credit/lending marketing experience a big plus
• Track record of cost-efficient campaigns at startups
• Masters in Marketing/Digital preferred

Must-Haves

• Ability to market embedded fintech products
• Experience in automotive, rental or dealer focused ecosystem